SEO (Search Engine Optimization) is the practice of improving a website to increase the number of visitors the site receives from search engines like Google. Sites that are poorly designed, irrelevant, or use black-hat techniques will be pushed lower in the list of results while high-quality and authoritative sites will rank higher. SEO Specialists at Merkle identify opportunities on clients’ websites to improve how search engines find and rank them. Leveraging a combination of technical, creative, and troubleshooting skills, SEO specialists help ensure clients are visible online.
Perform keyword research based on trends, target audiences, patterns, and competitor analysis
Create optimized page titles, meta descriptions, and content
Analyze client performance and identify recommendations for SEO opportunities
Extract insight from data, identify relevant trends, and provide proactive recommendations to reach client marketing goals
Conduct industry, client and competitive research
Provide regular communication to clients (written and verbal)
Identify strategies and trends for client accounts and create client presentations
Perform frequents data manipulation and interpretation exercises, with Excel and proprietary tools
Self-manage execution of activities against deadlines across multiple work-streams
Complete activities according to best practices, standard operation procedures, and team member guidance, consistently meeting quality standards, utilizing approach and striving to add value in each activity
Active monitoring and sharing of industry news, online marketing trends, industry tools and internal cross-team key learnings
Day to day engagement, collaboration, and partnering with internal teams, external tools, and client teams Qualifications
Applicants must be currently authorized to work in the U.S. on a full-time basis. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.
BA/BS degree in a quantitative, marketing, or related discipline preferred with strong grades both in their major and overall
Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others
Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail
Occasional travel required (5%) typically for client QBRs
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
All your information will be kept confidential according to EEO guidelines.