Director (Digital Intelligence & Data Strategy), Digital Media

The Recording Academy - Santa Monica, CA4.1

30+ days agoFull-time
Who we’re looking for:

The Recording Academy – the organization behind the world-famous GRAMMY Awards – seeks an experienced Director, Digital Intelligence & Data Strategy to measure, analyze, and provide a holistic view of the company’s digital media experience across product, content, and social media interactions.

What you’ll do:

Leveraging The Recording Academy’s past experience while positioning it to succeed in the future, the ideal candidate will inform the ongoing digital media performance, revenue, and strategic decision making across the company and be responsible for managing the following:
  • Digital data inputs – Incorporating quantitative data from all digital channels, interactions, and touch-points
  • Business data inputs – Putting digital data into qualitative context with data from the business
  • Data processing – Collecting, integrating, and managing data with a high degree of speed and granularity
  • Data warehouse – Implementing best-of-breed measurement solutions and storing digital data to make it available for analysis and execution
  • Analysis – Maintaining analytics activities spanning dashboards and reports to industry trending to data mining and forecasting
  • Action – Making analytical data, insights, and recommendations directly available to key business executives and digital media stakeholders

Additional responsibilities:
  • Communicate and implement data standards with internal and external partners and vendors.
  • Advise on vendor selection and management.
  • Additional project-related duties as assigned.
This position is part of the Digital Media department based in Santa Monica, CA and reports to the Chief Digital Officer.

Skills & experience toolbox:
  • 7+ years of relevant experience in business intelligence, data analytics and insights, or program/product performance modeling for a high-profile digital media organization.
  • Demonstrated implementation, maintenance, and use of digital and social media analytics tools, such as Adobe/Omniture, Google Analytics, WebTrends, ComScore, Sprout, Simply Measured, Bottlenose,, or similar.
  • Proven ability delivering predictive modeling and post-mortem assessments, performance dashboards, and executive summaries that clearly translate and contextualize the data.
  • Knowledge of SQL queries, data research, visualization, and modeling methodologies, multivariate and A/B testing, tagging and taxonomy implementation, etc.
  • Grasp of digital media, social media, and content trends.
  • Understanding of GDPR compliance and related issues.
  • SEO and SEM experience a plus.

Physical demands for certain roles:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand, walk, and sit for long periods of time, and work at a computer for long periods of time.

The employee will be required to lift and/or move up to 60 pounds.



The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards—music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.


Established in 2008 as a partnership between the Recording Academy and AEG, the GRAMMY Museum is a non-profit organization dedicated to cultivating a greater understanding of the history and significance of music. Paying tribute to our collective musical heritage, the Museum explores and celebrates all aspects of the art form—from the technology of the recording process to the legends who've made lasting marks on our cultural identity. In 2017, the Museum integrated with its sister organization, the GRAMMY Foundation, to broaden the reach of its music education and preservation initiatives. As a unified organization, today, the GRAMMY Museum fulfills its mission of making music a valued and indelible part of our society through exhibits, education, grants, and public programming.


A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventative, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs.


The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®.

Equal Opportunity:

The Recording Academy provides equal opportunity in programs and employment and is strongly committed to maintaining a climate supportive of respect for differences and equality of opportunity. We promote excellence through diversity and encourage all qualified individuals to apply.