Associate Manager, Media Engagement/Public Relations

Prudential - Newark, NJ (30+ days ago)3.9


The Global Communications team directs external communications efforts to ensure the company's messages are aligned and delivered in accordance with Prudential’s goals and policies. To enhance our presence in the media using various strategies and channels, we are increasing our Public Relations staff.

Reporting to the VP, Media Management, this role seeks a self-starter and team player with strong writing and communications skills to join Prudential’s media engagement team to deepen our company’s engagement with the journalism community around the world.

In this capacity, you will:
Partner across the organization to draw maximum external communications visibility for Prudential
Engage journalists at across a variety of news outlets to place Prudential as a valuable news source and our executives as industry thought leaders
Apply media insight to inform business decisions
Anticipate story angles and content needs
Anticipate news trends
Establish and build on relationships with media targets, both traditional and non-traditional
Inform audience and partnership development
Direct earned media content creation and deployment
Contribute to integrated campaigns that use paid, earned, owned and shared media to engage a diverse range of audiences, including consumers, institutions, intermediaries, business partners and Prudential employees

Qualifications

Bachelor’s degree in any field of academic rigor and advanced degree a plus.

Minimum 4 years of professional experience, preferably a mix of journalism, corporate and agency backgrounds.

Recent demonstrated results working with key consumer and financial journalists at top-tier media outlets.

Ability to operate with both institutional and retail consumer media outlets.

Proven ability to build a network of strong relationships with key influencers and secure high-profile, top-tier coverage

Deep understanding of the evolving business model of the modern media industry, and the monetization of content

Experienced in content and channel strategy across traditional, social and emerging platforms

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.