From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and its rich tradition, but that also brought a feeling of connection. We are known for developing and supporting partners who share this passion and are guided by their service to others.
As a Starbucks Marketing Manager, you will lead the development of seasonal marketing campaigns and brand strategies to engage our customers and deepen their love for Starbucks. You will collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, and develop communication strategies to engage our customers at all points along the customer journey.
Leveraging your previous experience, we will enable you to:
Develop and execute seasonal marketing campaigns and brand strategies rooted in business and consumer insights. Mine other areas of the business like Product, Analytics, social listening, media and PR for qualitative and quantitative insights to inform strategies.
Collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, cross-channel communication strategies, generate new ideas, manage projects and resolve issues. Foster and develop relationships to ensure project timelines are met and conflict is resolved or escalated in a timely fashion.
Write compelling creative briefs and partner with creative agencies to guide and evaluate creative work, ensuring output is on strategy and on budget.
Develop and implement marketing research plans in partnership with Consumer Insights & Analytics to inform Go-To-Market strategies and creative briefs.
Lead the development of written communications including leadership presentations, promotional recaps and marketing business cases for new programs or initiatives to support our strategies for growth.
Lead the strategic execution and management of promotional plans, including detailed oversight of key internal documents and processes including calendars and budgets.
Bring big idea thinking to our seasonal and brand campaigns to deepen brand love and engagement with our customers
We’d love to hear from people with:
5+ years of brand management experience
- 5+ years of project management experience
- Ability to work proactively, independently and as part of a team
- Ability to communicate clearly, concisely and persuasively
- Ability to balance multiple priorities and meet deadlines
- Ability and willingness to navigate change and ambiguity
Let us give you the opportunity to be part of something bigger than yourself. It’s time for you to #beapartner. Apply today!
Starbucks and its brands are an equal opportunity employer of all qualified individuals.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at 206-318-0660 or via email at email@example.com