Responsible for category strategy, assortment planning, promotional planning and supplier partnerships for specific grocery categories. Accountable for the financial performance of assigned categories through pre-season strategy and planning (e.g. financial targets, category strategy, assortment planning) and in-season management (e.g. promotional planning, competitive price reaction). Partners with Regional Buyers to ensure local relevance within the category strategy. Partners with the Exclusive Brands team to develop owned brand strategies and develop owned brand products within the category strategy. Partners with suppliers to develop and execute meaningful programs and manage brand/item performance. Supports and positively influences grocery team financial goals, product mix, business relationships, innovation needs, and team culture. Category Managers level 6 may have direct reports, i.e. Purchasing Assistants.
This position relies on experience and judgement to plan and accomplish goals with a wide degree of creativity, risk and latitude. Requires familiarity with category management concepts, practices and procedures while working with ambiguity.
Develops category strategy based on financial expectations, category role, category performance, customer and product trends, competitive landscape and Whole Food Market differentiators.
Develops and executes category assortment plan including supplier line reviews, assortment analysis, Regional Buyer collaboration, item planning and forecasting.
Partners with Space Management to translate assortment plan into a merchandising plan and store-level planograms.
Develops and executes category promotional planning including planning and executing key promotional events and reacting in-season based on sales performance and competitive landscape.
Sets category price strategy and develops pricing tactics to achieve financial and customer objectives, including initial regular pricing, EDLC/EDV programs, and integration into promotions.
Conducts ongoing analysis of category performance, trends, and competitive assortment and pricing.
Partners with support teams to ensure category execution (e.g. new item set up, planogramming, UNFI collaboration).
Develops strategic relationships with key suppliers in order to ensure early insight to new trends and products; early and exclusive access to new items; differentiated product, merchandising and promotions; competitive costs.
Partners with Exclusive Brands to integrate branded/ exclusive programs into overall category strategies and with Marketing on marketing and promotional events.
Performs other duties as assigned.
Experience and passion for category strategy, planning and execution.
Detail-oriented with strong analytical and deductive/inductive reasoning skills.
Team player with a positive attitude and ability to manage in ambiguity.
Ability to work independently and in a group.
A passion for Organics, Fair Trade, Quality Standards and the Natural Foods Industry.
Excellent communication including written, verbal and listening skills.
Ability to handle confidential information.
Education/Experience and Training:
4 year degree or equivalent experience and 6 years of retail experience.
Background in managing complex relationships with suppliers. Ability to develop strategic plans utilizing consumer data and insights.
At Whole Foods Market we provide a fair and equal employment opportunity for all team members and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Whole Foods Market hires and promotes individuals solely on the basis of their qualifications for the position to be filled.