Job Title: Director, Competitive Intelligence
Reports to: Senior Director, Product Marketing
Based in: Alpharetta, Georgia
The Competitive Intelligence Director gathers, analyzes and distributes intelligence on products, market conditions, and competitors in the UCaaS, collaboration and conferencing markets for business decision-making. Through this analysis, the Competitive Intelligence Director provides actionable recommendations, makes presentations and delivers information as required. Responsible for maintaining up-to-date competitor profiles, battlecards and other tools to enable sales to be more effective in understanding the competition. Review competitor software tools, selling processes, deployment process, pricing and packaging, training and customer support practices. To be effective, the Director will need to understand overall business objectives, product strategies and go-to-market plans to collect the appropriate data and information on consumers, competitors and market place.
Interpret competitor data and trends across the UCaaS space to formulate regular reporting and strategic recommendations
Perform valid and reliable market research SWOT analysis
Provide competitive analysis on various companies’ market offerings, pricing/business models, sales and methods of operation
Effectively coordinates, captures, synthesizes and analyzes competitive insights from various channels, maintaining robust competitor profiles that synthesize key insights.
Strategically evaluates data to extract key business implications.
Communicate and inform targeted business information to key audiences, including executive level, in a structured, effective and timely manner.
Effectively conveys strategic implications and recommended course of action as it relates to future product roadmap development and positioning/messaging
Understand competitors' go-to-market strategies, brand positioning, product packaging and pricing strategy, sales tactics and value proposition
Self-starter that possesses critical thinking capabilities, intellectual curiosity, and creative problem-solving skills.
Energetic and positive team player who is flexible and personable with a service-oriented attitude.
Must have a natural curiosity and comfort with ambiguous information and limited direction.
Ability to interpret large amounts of data and to multi-task
Ability to work in a fast-paced, multi-task environment in which attention to detail is expected.
Strong communication and presentation skills, especially at the executive level
Strong analytical and critical thinking
BS degree ideally in Statistics, Marketing or related field
Bachelor’s Degree required; Master’s Degree a plus.
Minimum 8 years of relevant market research, marketing analysis, or strategy experience.
Previous experience in Competitive Intelligence & Analysis, and/or secondary market/industry research strongly preferred.
Previous experience in UCaaS required, other experience in high tech, telecommunications or conferencing industries a plus, but not required.
Proficient in Microsoft Office applications, including Excel and PowerPoint. Very advanced Microsoft Excel expertise a plus (e.g. VLOOKUP, Pivot Tables, filtering, etc.). Very advanced knowledge of Microsoft PowerPoint a plus
We’re not a one-dimensional place to work. Sometimes we’re very serious, because we take our business seriously. Sometimes we’re playful, because we have so much fun with what we do. A few things we consistently are:
Proud to be PGi
We offer you:
Medical, 401k Savings Plan & many other benefits
Career opportunities with a leading global employer
U.S. Candidates - Premiere Global Services, Inc. dba Premiere Global Services (PGi), and American Teleconferencing Services, Ltd. (ATS) dba Premiere Global Services (PGi) are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
AA/EOE M/F/D/V - Drug-free Workplace
U.S. Candidates - PGi and ATS participate in the federal E-Verify program. To learn more about E-Verify, please visit: http://www.uscis.gov