PR + Communications, Beauty

Soko Glam - New York, NY

Full-timeEstimated: $52,000 - $77,000 a year
PR and Communications, Beauty
(5-8 years experience)
New York, NY

Job Overview
The PR and Communications role is a position on the Soko Glam marketing team that will lead and implement strategic development of the PR and communications strategy in support of both Soko Glam and Then I Met You.

  • Lead all PR tasks and initiatives of the company
  • Lead the project management of co-marketing partnerships
  • Lead, mold, and execute our overall Communications, Influencer + Partnership strategy
  • Develop strategies to grow the community while continuing to increase brand engagement
  • Increase traffic, drive retail sales, and establish brand awareness in both the beauty and business space
  • Develop, initiate and maintain strategic press relationships to enhance exposure of the brand
  • Pitch and execute placements in both digital, broadcast and print media, with a focus on digital
  • Oversee weekly and monthly PR reports to analyze impressions and placements captured
  • Work in close partnership with co-founders
  • Oversee and manage the PR marketing expenses and product seeding (products, inventory list, marketing expense)
  • Stay informed on all industry news, especially regarding competitors
  • Lead strategy and oversee execution of influencer marketing
  • Create demand and buzz for brand with pipeline of strategic partnerships and events
  • Develop, plan and execute all partnerships and events
  • 5-8 years experience in public relations, brand communications, and editorial - beauty and digital experience highly preferred
  • In-house experience preferred
  • Bachelor’s degree in marketing, PR, communications or related field
  • Passion for and understanding of social media universe and digital marketing, with a strong focus on influencer marketing
  • A balance of creativity and detail-oriented common sense
  • Highly competitive, goal-oriented nature
  • Excel in a dynamic, collaborative, open-concept work environment
  • Excellent written and verbal communication skills
  • Strategic thinker and self-starter, specifically in identifying innovative partnership opportunities with our social media platforms
  • Strong execution skills, both cross-team and with third parties
  • Ability to communicate results to team and management and to thrive in a fast paced environment
  • Experience negotiating with outside vendors, including negotiating contracts, resolving issues, and reconciling differences
  • Proficiency in Microsoft Excel, Powerpoint
Job description is not all inclusive. Soko Glam reserves the right to amend this job description at any time. Soko Glam is an Equal Opportunity Employer, committed to a diverse and inclusive work environment

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