Meet REVOLVE:
REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.com.
At REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment. In return, we promise to keep REVOLVE a company where inspired people will always thrive.
Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.
To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram @REVOLVEcareers or #lifeatrevolve.
Are you ready to set the standard for Premium apparel?
Main purpose of the position:
The Men’s Content Manager will report directly into the VP of Content and will work closely with the Brand Marketing, REVOLVE Man and FWRD Man teams to elevate the visual presence, voice and brand equity of REVOLVE Man and FWRD Man. This role is strategic, creative and executional. In addition to owning the brands’ Instagram channels, this role will contribute to broader storytelling and influencer marketing across a variety of channels - including REVOLVE.com blog, REVOLVE YouTube, REVOLVE TikTok, FWRD.com blog, FWRD YouTube, FWRD TikTok and email – by way of messaging strategy, copywriting, content creation, influencer relations and more.
Position responsibilities and daily tasks:
-
Work closely with the FWRD Man, REVOLVE Man and Brand Marketing Teams to establish an annual social calendar that includes all Men’s key commerce initiatives, brand initiatives and events
-
Develop detailed social campaigns for all Men’s marketing initiatives
-
Work closely with the Senior Men’s Director to develop evergreen messaging strategy and tone of voice for Instagram channels and blog
-
Develop creative strategy and execute content creation (photo and video) at editorial shoots, in-house social shoots and events to use across channels
-
Write compelling, on-brand social copy and blog posts – often under tight deadlines – that serve the specific goals of each initiative, and suit the nuances of each channel
-
Ensure creative, messaging and brand voice is consistent across channels
-
Lead creative brainstorms / ideation sessions with larger Content Team to keep creative / content capture fresh and ever-elevating
-
Manage the day-to-day REVOLVE Man / FWRD Man Instagram posting and performance monitoring to ensure creative quality, cohesion and performance optimization
-
Work closely with Influencer Relations team to develop and continuously evolve a program of REVOLVE Man / FWRD Man influencers and brand ambassadors
-
Work with Brand Marketing cross-functional teams (Influencer Relations, Events, Partnerships) to ensure excellent content and social integration and support for Men’s events and marketing campaigns
-
Develop / Execute / Iterate audience growth strategies for REVOLVE Man and FWRD Man Instagram channels
-
Support ongoing content strategy and execution for FWRD YouTube
-
Work closely with Analytics Team to assess content / strategy performance and provide strategy iterations, monthly
-
Quarterly competitive research to identify new opportunities
What does a candidate need to demonstrate to perform this job successfully:
-
Passion for, and strong knowledge of, men’s fashion and pop culture
-
Creative and innovative thinker that approaches each opportunity with a fresh perspective
-
Demonstrates expertise in a variety of digital content channels with an emphasis on Instagram and TikTok
-
Passion for and strong facility with copywriting and content creation
-
Strategic thinker, creative storyteller
-
Shows a strong attention to detail and thrives in a fast-paced environment
-
Strong collaborator with excellent communication skills
-
Ability to manage multiple projects at once and execute timely delivery of quality work
-
Flexible with a positive attitude; can work independently and within teams
Minimum candidate qualifications (years of experience, education level, technical skills, software, etc):
-
5-7 years of social media marketing with a Fashion, Cultural Media or Entertainment brand
-
5+ years of content creation and copywriting
-
Strong knowledge of the influencers and designers aligned with REVOLVE and FWRD
-
Bachelors Degree a plus
For individuals assigned and/or hired to work in California, Revolve includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications.
A reasonable estimate of the current salary range is $90,000 to $105,000 per year.
