UX Copywriter

Legacy.com - Chicago, IL (30+ days ago)4.5

Legacy.com is the top online destination in the end-of-life/memorialization space. More than 40 million unique visitors monthly come to Legacy to read and share obituaries, leave condolences, send flowers, find grief support, and learn about funeral planning options. The company connects its audience with meaningful content through an international network of local community-based newspaper and funeral home partners, and Legacy is ranked among Quantcast’s Top 50 most visited domains in the United States.

Position Summary

We’re looking for a UX-focused copywriter to help shape Legacy’s voice across a wide array of online user experiences, writing lines that are in equal parts powerful and sensitive, compelling and compassionate.

Working at the juncture between our marketing, content, product, design, and commerce teams, the copywriter will translate the goals and concerns of various stakeholders into clear, effective messaging for a wide assortment of projects, ranging from one-word call-to-action buttons to one-sentence product explanations to complete landing pages.

This position calls for a copywriter who’s proficient at code-switching between diverse professional and cultural idioms as necessary. The successful candidate will be equally confident in the word choice appropriate for offering sympathetic obituary-writing help to a grieving family in Detroit, selling flowers to a supportive neighbor in suburban Oregon, and discussing end-of-life estate/funeral planning options with a retiree in South Carolina.

This is a full-time position based in our Chicagoland office.


Work collaboratively with product leaders, editors, designers, and senior leadership to define and execute messaging goals for specific projects and the company as a whole
Produce and optimize case-specific call-to-action language to guide users through online experiences and e-commerce conversions
Conceptualize, draft, and revise messaging campaigns as needed to grow and motivate audiences via multiple channels: social media, display advertising, content marketing, etc.
Brainstorm multiple draft options, and revise based on editorial feedback and direction
Attend multiple team meetings weekly to stay up-to-date on various project needs
Track goals and deliverables through web-based project management system

5+ years professional experience with UX-oriented copywriting in digital marketing/editorial environments
Excellent communication, presentation, and negotiation skills, with the ability to discuss complex scenarios in simple, constructive ways
Successful track record with team-based creative process
Experience writing for various and diverse audiences/markets
Comfort level dealing with end-of-life topics: funeral planning, grief management, terminal illness, sympathy messaging, etc.
Experience with web-based content management systems
Successful track record with deadline management
Experience working with graphic/web/publication designers
Familiarity with the newspaper and/or funeral home sectors a plus
Experience with customer relationship management systems a plus
Experience with SEO research/writing a plus
Please submit your resume and cover letter along with three relevant copywriting samples (and any explanation of the samples you may consider necessary).


Legacy.com offers a very generous and comprehensive salary and benefits package, including:

Medical, dental, and vision insurance
Life & accident insurance
Short- and long-term disability
Paid time off
401k plan
Medical, dependent care, and transit flex spending plans
RTA and CTA pre-tax payroll deductions
Employee Assistance Program
Casual dress
Daily, company-provided coffee, tea, soda, and snacks
Friendly, team-oriented, open environment