Director of Communications (Public Relations, Content, Social Media)

CHG Healthcare - Midvale, UT

Full-time
Healthcare’s helping hand.
CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding.

We are looking for an external communications director for our office in Salt Lake City, UT. This communications professional will lead a team of multi-skilled marketers in public relations, social media, and content marketing to support the brand positioning and marketing objectives of CHG’s family of healthcare staffing brands.

This director is responsible for team leadership, strategic planning, and results-driven execution across multiple brands including CompHealth, Weatherby Healthcare, Global Medical Staffing, RNnetwork, Foundational Medical Staffing, and Locumstory.com. Key audiences include healthcare providers and facilities, media, and other stakeholders.

The communication director must effectively work with an outside PR agency, lead the in-house communication team, and work closely with leaders and team members across the marketing department. This individual will also collaborate with the company’s employee communication leaders and team to ensure alignment between internal and external messaging.

This is a high-impact position that requires strong leadership, coaching, collaboration, stakeholder enrollment, and communication skills — all while caring about the company’s purpose and the people who help make it happen every day.

Your role:1. Leadership:
Leads a team of talented PR, content, and social media professionals.
Fosters engagement within the team and facilitates growth and development opportunities for each member.
Allocates projects among staff members, prioritizing projects and shifting budgets as priorities change.
Collaborates with department directors, managers, and staff to meet the needs of the brands and customers.
Lives CHG’s core values.
2. Drives external brand reputation through public relations, content development, and social media.

3. Media Relations:
Leads public relations planning and strategy, including media outreach, award submissions, presentation development, etc.
Oversees relationships with public relations agencies and media outlets.
Provides media coaching to leaders and senior executives.
Monitors media coverage and evaluates effectiveness of media relations efforts through coverage tracking, content analysis, and market research.

4. Content Development:
Oversees strategy for content development for multiple brands, including blog posts, resource pages, sales enablement tools, etc.
Ensures content is relevant, engaging to our audiences, and optimized for search.

5. Social Media:
Oversees strategy for using social media as a promotional, engagement, and listening tool for multiple brands across several channels (e.g., Facebook, Twitter, Instagram, YouTube).
Oversees online reputation management efforts
Works closely with marketing and video team to create shareable assets including videos, quizzes, campaigns, etc.
6. Collaborates with marketing team to develop integrated communication campaigns to maximize reach and impact of messages.

7. Establishes key metrics for success and reports progress to key internal constituents.

8. Establishes and maintains relationships with leaders throughout the organization.

9. Develops crisis communication plans and responses.

10. Regularly evaluates and implements digital communication tools and platforms.

11. Prepares, reviews, and monitors the overall PR budget and balances finite resources and multiple requests for projects with overall goals.

Your qualifications:
Experience in developing, leading, and executing broad marketing and public relations plans that include reputation management, SEO, sales enablement, and online engagement considerations
Strong written and verbal communication skills
Experienced in interviewing subject matter experts (in person, on the phone, and on video)
Ability to assess media landscape for our audiences and make partnership recommendations
Experience in working with, coaching, influencing, and communicating on behalf of senior leaders
Experience in growing and developing team members
Ability to evaluate personnel and implement long-term staff structure
Ability to create and implement strategic communications programs within budget and timeframes
Fluent in various digital marketing and creative tools, including content management systems, social media platforms, analytics programs, and SEO tools
Must provide portfolio of work

Education & Years of Experience:
Bachelor's degree in Marketing, Communications, or Public Relations
A minimum of 10 years’ experience, preferably in a public relations agency, large company, or consultancy environment
5 or more years of direct people/team leadership

Preferred:
Master’s degree
Experience in a healthcare-related field

In return, we offer:
Competitive pay
Healthcare coverage with corporate wellness program
Free on-site health center and health coaching for employees and dependents
401(k) company match
Tuition reimbursement
14 days of PTO your first year and paid holidays
Hall of fame development programs as recognized by Training Magazine
On-site cafeteria and game room
Click here to learn more about our company and culture.

How to Get Started
To have your resume reviewed by Talent Acquisition, click “Apply” at the top of the screen.

We are an Affirmative Action/Equal Opportunity Employer

Veterans/Disabled

We are an at-will employer