Content Writer

Digital Marketing Folks - Herndon, VA

Full-time$55,000 - $67,000 a year
EducationSkills

** No Third Party Candidates/ Agencies/ Subcontractors**

Apptium is looking for a Content Writer to be responsible for brainstorming, writing and transforming ideas into compelling messaging through multi-channel platforms to include: websites, social media, blogs, brochures / collaterals, publications, ads, and other forms of marketing. With a focus on expanding our digital footprint and drive more value through online content, this position utilizes creativity and data-driven insights to improve impact and reach. The Writer will work collaboratively with the marketing team to align multiple brand strategies and deliver effective messaging that resonates with defined audiences. Also serves as the primary text editor within the department requiring close attention to detail to ensure accuracy, language and brand consistency of all messaging.

Roles and Responsibilities

  • Research, write and edit for marketing communications including but not limited to print and online articles, newsletters, videos, webinars, infographics, white papers, case studies, blog posts, Web site content and more
  • Draft landing page copy as well as supporting email and social copy to drive demand for content initiative
  • Collaborate with design, digital and other teams to develop compelling, often unexpected, content plans
  • Interview subject matter experts on a variety of topics and translate that information into captivating and concrete storytelling
  • Think strategically and participate in creative concepting in a wide range of media, beyond the "what is" into the realm of "what can be"
  • Establish strong relationships across departments and an understanding of client needs, the customer experience, marketing strategy and operational capabilities

Qualifications

  • Bachelor’s Degree in Journalism, Advertising, Communications, Marketing or English
  • Minimum of 2 years of proven work experience as a content writer or related role with samples of work products
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
  • Knowlege of digital content strategy and creation
  • Excellent writing, editing, proofreading skills and research skills
  • Proficient in Microsoft Word, Microsoft PowerPoint and Adobe Acrobat
  • Strong organizational and communication skills and great attention to detail
  • Solid understanding of technical writing and the B2B market
  • Ability to manage multiple projects in a demanding, deadline-oriented environment, while maintaining a positive attitude and work quality
  • Creativity and collaborative spirit
  • Excellent time-management and organizational skills
  • A flexible approach and willingness to adapt ideas to the needs of customers

Job Type: Full-time

Salary: $55,000.00 to $67,000.00 /year

Experience:

  • Content Writing: 2 years (Required)

Education:

  • Bachelor's (Required)