Strategic Marketing Specialist

Brand Iron Marketing - Denver, CO

Full-time

Primary Job Functions:

The Strategic Marketing Specialist is an expert on social media and marketing automation strategies and execution across diverse platforms. Develops strategic Go to Market plans for clients utilizing traditional marketing tactics that include social media and marketing automation strategies. Participates in Go to Market presentations and marketing automation presentations. Coordinates with the SEM/SEO/PPC Specialist in setting timelines and making sure deadlines are met. Provides analytical support on Client’s BrandGo dashboards, social media analytic tools and marketing automation analytics and makes recommendations on how to produce desired results. The ideal candidate is a go-getter who has a mix of marketing, brand management, persona development and implementation experience in executing marketing automation and social media marketing strategies. Responsible for creating and executing agency go to market plan and MAS.

Skills & Duties:

  • Excellent leadership, professionalism and presentation skills
  • A strong team player and wanting to be a part of something very special
  • Manages and implements marketing automation strategies for clients and agency on a variety of marketing automation platforms, including:
  • Setup using best practicesDatabase integration
  • CRM execution - email scheduling and making sure emails successfully launch
  • Creating automated response emails for client campaigns
  • Training and advising clients on how to use their MAS platforms
  • Providing reports for each email campaign * Serves as primary point of contact for clients and client’s brand manager on marketing automation execution
  • Attends client BrandStorms
  • Leads team in development and execution of strategic marketing plans (go to market plans), including scope, budget, schedule and quality for clients and agency
  • Develops personas for use in client marketing automation and social media marketing efforts according to client-provided criteria
  • Reviews and ensures social media creative concepts align with client goals and objectives
  • Coordinates with SEM/SEO/PPC specialist on paid online marketing efforts and client reports
  • Provides weekly progress updates to clients
  • Exhibits exemplary business, leadership, professionalism and presentation skills
  • Helps to lead internal Brand Iron agency marketing as assigned
  • Networking for agency
  • Maintains client relationships in the marketing automation realm and as assigned
  • Builds accountability and measurable evaluation tools and regularly monitors against measurement criteria to ensure we are getting the desired results, leads, revenue and ROI for our efforts
  • Overall responsibility for campaign success and client success
  • Excellent communication skills with team and clients

Technology utilized:

Google Suite

Microsoft products - Excel, Word, etc.

Keynote

Marketing Automation Platforms: Sharp Spring, Mission Suite, Eloqua, others.

Asana

Hootsuite

BrandGo proprietary reporting dashboard

Job Type: Full-time

Salary: $16.00 to $20.00 /hour

Experience:

  • Marketing: 3 years (Required)

Education:

  • Bachelor's (Required)

Location:

  • Denver, CO (Required)

Work authorization:

  • United States (Required)