Global VP of Marketing – Remote – US

BackOffice Associates - McLean, VA3.7

Full-timeEstimated: $140,000 - $200,000 a year
The Global Vice President of Marketing is responsible for creating and executing the firm’s marketing strategies as a key partner to our Sales organization. The VP of Marketing will directly lead a team of professionals to execute comprehensive go to market programs in the areas of product marketing, digital engagement and demand generation campaigns, and sales enablement programs.

This position will focus on the creation of strategic activities to position the firm as a thought leader in the industry, and the design of executable marketing campaigns and sales enablement processes that support the global growth and expansion of the business. This is a highly visible position externally and internally that will require extensive collaboration across the organization globally.

Primary Responsibilities:
Develop strategic marketing plans that support the corporate mission and vision
Management of a multi-million-dollar marketing budget with outcomes tied to sales results
Create and monitor metrics that tie marketing performance against sales and corporate goals
Develop ongoing Competitive and Market Intelligence assessments that will keep the organization informed on major market moves and tie into marketing strategy
Define and execute digital activities and face -to- face events to engage customers and prospects, and drive brand recognition for the organization
Align resources and engage with industry analysts and research firms to position the firm as a thought leader in their segment
Manage joint marketing initiatives with our key partners
Manage professional staff and develop career advancement strategies that grow and evolve the team
Create and monitor global pipeline management and sales enablement process that deliver consistent demand generation results and sales productivity improvements
Drive region marketing teams and assume dotted-line accountability to regional sales leadership
Provide outward thought leadership and visibility as an executive at key events and with key partners
Focus on corporate growth and the strategies and tactics that will help deliver annual corporate goals
Positively impact customer satisfaction through changes that make it attractive and easy to do business with BackOffice Associates

Bachelor’s Degree (Business Management, Marketing) Master’s a plus
10+ years of progressive marketing experience with large enterprise software & services companies
Current experience marketing to large partners such as SAP, Infor, etc.
Channel marketing experience with system integrators such as IBM, Deloitte, Accenture etc. a plus
Product Marketing background with strong messaging and positioning skills
Expert understanding of each stage of the marketing funnel and key drivers of the sales pipeline process
Entrepreneurial style with a willingness and ability to lead a small team making a big impact
Background in database marketing and experience with marketing and sales automation tools such as and Marketo
Event marketing experience with strong vendor industry connections
Highly analytical, data-driven marketing expertise
Strong financial acumen and expertise creating marketing budgets and managing costs within budget
Superior written/oral communication skills and the ability to present his/her views in a clear and compelling manner
Experienced in presentations to internal and external market
Results orientation while effectively balancing the need for collaboration with resources necessary to achieve the results
Strong negotiating, influencing, and coaching skills in a fast-paced environment
Experience in a team environment working with management as a team player and leader
Excellent work ethic and successful record of on-time project delivery
Experience working in a global, matrixed organization a plus

Targeted Skills/Experience:
Demand Generation
Sales Enablement
Go-to-market Strategy
Channel Marketing
Marketing Automation
Web Analytics
Software as a Service (SaaS)
Sales Operations
Sales Process
Campaign Strategy
Solution Selling
Product Marketing
Customer Relations
Social Media Marketing

If you are interested in this or any one of the exciting career opportunities at BackOffice Associates®, please go to and view our Careers section, where you should complete the on-line application process.


BackOffice Associates, LLC is an Equal Opportunity Employer