Field Marketing Manager, North America - MarkMonitor

Clarivate Analytics - Philadelphia, PA (30+ days ago)3.6


Clarivate Analytics clients are the trailblazers and risk takers who come up with life-changing ideas. We’re looking for our own trailblazers to help us keep providing clients some of the world’s most trusted brands, spanning scientific and academic research, patent analytics, pharmaceutical and biotech intelligence and IP management.

We’re an independent owned company with a rich heritage and a bold entrepreneurial mission. If you’re excited by the thought of helping people and organizations go from new ideas to life-changing innovations faster, we’re excited to consider you for a position at Clarivate.

MarkMonitor , part of Clarivate Analytics, is the global leader in enterprise brand protection and offers
comprehensive solutions and services that safeguard brands, reputation and revenue from online risks.
With end-to-end solutions that address the growing threats of online fraud, brand abuse, and unauthorized
channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s
exclusive access to data combined with its patented real-time prevention, detection and response
capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today.

We are looking for a Field Marketing Manager for the MarkMonitor business unit.

The Field Marketing Manager is responsible for the delivery of on-time, on-budget regional marketing campaigns that meet targeted business outcomes effectively for the MarkMonitor business unit for North America ensuring that regional marketing plans are developed and executed in close collaboration with global marketing programs and the local sales leadership. They manage the regional marketing budget to deliver maximum and targeted ROI for the MarkMonitor North American sales team.

Roles & Responsibilities:
Reporting to the Field Marketing Director, North America & Europe you are responsible for the following:

Responsible for the tactical implementation of the marketing programs, including integrated marketing campaigns, direct marketing, eMarketing, advertising, sales support, in alignment with Portfolio Marketing, Customer Marketing, and Demand Strategy
Works collaboratively with the other regional marketeers to develop best practice across all marketing channels
Develops and delivers the MarkMonitor North American field marketing plan to maximize lead generation
Provides specialized expertise and marketing discipline with ownership of multiple, high impact marketing campaigns and events in order to meet business needs, drive results and build brand equity
Researches, selects, designs and manages regional live events in collaboration with Sales
Leverages portfolio marketing messaging and shared services to deliver rapid response campaigns in line with sales pipeline gaps ensuring consistency in messaging
Facilitates the dissemination of up to date brand materials and ensures brand consistencies across North America
Train internal teams, Sales reps, and customer-facing staff on marketing programs ensuring buy-in and support from local sales team lead Monitors Lead conversion, pipeline analysis, and acceleration programs
Ensures swift follow up on leads by sales and drive campaign attribution of sales opportunities
Oversees and manages the MarkMonitor North American field marketing budget
Identify, develops and executes account-based marketing plans for nominated strategic accounts
Ensures fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collects regular feedback
Assists in the creation of new ideas/approaches to effectively enhance the communication of key messages

Background And Experience:
4-7 years in B2B marketing
2 years or more in field marketing
Ideally, 2+ years’ experience working within the brand protection or domain market
Proven experience working with sales teams and supporting programs to drive awareness and sales
Experience in Event Planning
Experience in Marketing Campaign Planning
Experience in Budget Management
Ability to demonstrate a track record of success in all key areas of responsibility
Inbound marketing strategy/execution experience

Education:
Bachelor level degree or professional qualification in marketing or related subject

Skills:
Ability to communicate the marketing plan to key stakeholders and ability to gather feedback and refine plans accordingly
Short-term and long-term marketing plan development, market segment targeting and campaign goal setting
Ability to be agile and deliver fast in a changing environment
Ability to identify and describe a local market opportunity and local customer base
Ability to translate solution and product benefits into campaigns focused on buyer needs, design a campaign portfolio that addresses a range of buyer needs, and develop campaign-specific messaging
Ability to generate insights about, and proactively address, market trends and competitive activity
Planning/project management
Leadership and initiative to drive business objectives
Agency management
Ability to understand the decision impact on other areas of the business
Strong oral/written communication skills
Strong consultative marketing approach in order to effectively engage with Sales and other stakeholders
Ability to direct content building required for complex demand creation
Ability to consistently produce results on time and within budget
Ability to align tactical plans with strategies

Behaviors:
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Learns quickly and communicate effectively in a fast-paced environment
Self-starter
Highly organized
Flexible with strong business sense
Can execute on a number of tasks simultaneously

Knowledge:
Knowledge of Sales cycle
Deep cultural appreciation
Solid grasp of company culture and attitudes, good communication and project management skills, and an understanding of the organization’s current campaign execution processes
Deep understanding of buyer personas, buyer and customer needs, and the customer lifecycle
Understands the organization’s sales structure, sales goals, and sales enablement activities
Understands local go-to-market and account strategies and be able to interlock with sales teams
Target segmentation analysis and building business cases for new customer acquisition
B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration
How to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
Demand creation performance measurement
How to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms
Understands how to use social media in an overall demand creation approach
Market trends within the brand protection and domain sector

About MarkMonitor:
MarkMonitor —the world leader in brand protection—safeguards the revenues and reputations of more than
half of the Fortune 100 brands in the rapidly evolving digital world. Using a SaaS delivery model, advanced
data technology, and domain expertise, MarkMonitor addresses Domain, Brand, Piracy, and Fraud risks that
brands face due to the web's anonymity, global reach, and shifting consumption patterns for digital content,
physical goods, and services.

Headquartered in San Francisco, MarkMonitor , part of Clarivate Analytics maintains the autonomy of a
small company, with the additional benefits of stability and extended customer reach that comes with
being part of a large company. Thanks to our startup roots, we continue to be a fun, casual, and creative
place to work, and continually attract people who are bright, ambitious, confident, and customer-focused
with a strong desire to win. We hire the best, and, as part of Clarivate Analytics, are free of any hiring
biases.

It is the policy of Clarivate to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, pregnancy, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Clarivate will provide reasonable accommodations for qualified individuals with disabilities.