Nature Research is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.
Nature Research Group, a division of Springer Nature, is looking for a Digital Advertising Operations Trafficker to join the Advertising Operations team. This role is part of a team responsible for implementing digital advertising campaigns on behalf of Springer Nature‘s commercial and marketing teams and their respective advertisers/clients in accordance with the agreed departmental Service Level Agreement. This position will support the commercial and marketing teams and provide fulfilment across multiple digital ad networks in banner advertising, third party emails and digital newsletter insertions.
Communicate and interact with Sales Representatives, clients, Marketing Managers and varies teams to obtain necessary campaign assets
Ensure advertising content and insertion orders are received to specification and within sufficient lead time to allow timely uploading and operation across all digital advertising channels
Create orders, define targeting criteria and upload all assets via ad servers (Google Ad Manger or OAS)
Create, upload creative, edit, and deploy email/newsletter proofs via email servers (Silverpop or Hybris)
Monitor the performance of digital campaigns as they progress to ensure that they are on target and communicate solutions/optimization opportunities to Sales or Marketing teams
Review and perform quality assurance tests on all advertising materials once received
Troubleshoot all types of malfunctioning creative, click-through URL’s, action tracking
Assist in maintaining and communicating technical specifications to clients, sales representatives, site managers, production, development and marketing teams
Act as point of contact for both sales and marketing teams, providing technical support and answering queries surrounding digital advertising set-up and delivery across our sites
Provide forecasts of available banner inventory for display campaigns as well as generating queries to provide estimated recipient figures for email campaigns
Reporting on, monitoring and analysis of all digital campaign data
Attend training courses to develop digital marketing knowledge and skills and recommend new techniques to the team
Support the Executives (marketing and commercial) in the London office with their workloads/projects and cover their responsibilities in the event of absence
Experience working with a sales team and /or in advertising
Experience with publisher advertising server systems such as Google Ad Manager or AppNexus OAS, and email service providers such as IBM Watson or Mapp
Strong knowledge of Microsoft Office suite, especially in Word and Excel
Strong knowledge of internet
Extremely detail oriented, highly organized, proactive, and have problem solving skills
Bachelor’s degree required
We offer a comprehensive benefits package that includes:
- Medical, Dental and Vision
- Life and AD&D
- Flexible Spending Accounts
- Transit Accounts
- Tuition Assistance
- Summer Hours
Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following “Equal Employment Opportunity Is The Law” poster:
Visit the Springer Nature Editorial and Publishing website at www.springernature.com/editorial-and-publishing-jobs for more information about our Research E&P career opportunities.
Springer Nature is a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services.
Springer Nature is the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries and has a turnover of approximately EUR 1.5 billion. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.