Marketing Specialist

Zodiac Pool Systems LLC - Carlsbad, CA4.0

Full-timeEstimated: $52,000 - $76,000 a year
We are looking for a talented Marketing Specialist to join our marketing team at our North American Headquarters in Carlsbad, CA. If you are looking for a dynamic, fast-paced and fun work environment and are ready to help take a great brand to the next level, read on.

Here’s what you can expect as a member of the Zodiac marketing team:

You’ll work on a variety of projects across multiple brands every day

You’ll get to interface directly with executive leadership

You’ll get the opportunity to learn and further your skills

You’ll be part of a company that has clear values and gives back to the community


Zodiac recently completed a merger with Fluidra and is now the largest residential, commercial, and wellness pool equipment company in the world with over 5,500 employees globally. We strive to create the perfect pool and wellness experience to increase comfort, enjoyment and peace of mind. We design and develop some of the world's most innovative solutions for technologically-advanced, energy-efficient and clean swimming pools and spas. Through our best-in-class products, Zodiac is the provider of choice for millions of people worldwide and is an industry leader in pool automation and web-enabling pool products.

Our focus on team development creates an environment of honesty and trust, leading to a shared passion for results. Our company culture is unlike any other – innovative, energetic and ambitious. In addition, internal growth is quite common at Zodiac. We take a great amount of pride in developing our employees and preparing them for the exciting career that lies ahead. We don’t want this to be just another job – we’re in it for the long run.


The Marketing Specialist will play a key role in developing the marketing communications strategy and planning for a variety of major industry brands, including being responsible for introducing new branded product lines into the marketplace.

This dynamic, fast-paced position puts you at the center of defining the go-to-market strategy, execution plan and budget allocation. This position will lead a mix of external agencies and internal cross-functional teams – including media, web and creative teams – on direction and work closely with these experts to ensure programs and activities are on strategy, on brand, on budget and meet agreed-upon timelines. This role also requires excellent communication skills and the ability to collaborate closely with product managers to develop comprehensive, best-in-class marketing plans. Additionally, you will:

Collaborate with Product Managers to define the go-to-market strategy for new product launches

Produce and maintain project briefs, marketing calendars, marketing budgets and ROI (return on investment) analyses

Lead weekly launch meetings with internal stakeholders to ensure activities are executed on time and to plan

Regularly propose and present plans to internal stakeholders, including executive audiences

Stay up to date on market shifts and understand how they impact strategy and execution

Audit the competition and identify opportunities to lead within the industry


3+ years of experience in marketing communications

Strong communication, presentation, brief writing, and copy writing skills

Mature collaboration skills essential to lead cross functional teams, build consensus, and overcome objections

Ability to understand product, the target consumer, and the competitive landscape and craft unique multi-channel marketing strategies to reach them

Strong understanding of product positioning, messaging, retail, CRM, digital, media and how they all work together

Must be self-motivated, have high multi-tasking capacity, and thrive in a fast-paced environment with a drive for continuous improvement

Analytical mindset and the ability to crunch data to determine what worked, what didn’t, and how we improve.

Proactive, energetic, self-starter and enthusiastic mindset

Comfortable in dealing with ambiguity yet passionate about and constant improvement

Solve problems by anticipating obstacles and outlining backup plans well in advance

Strong attention to detail and follow through with little prompting from supervisor

Passion, creativity and a sense of humor is a must


BA/BS in marketing, communications, business, or related field, or equivalent combination of experience and education


An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:

 Alternate work week schedule (EVERY OTHER FRIDAY OFF!)

 Full range of health benefits including medical, dental & vision, short & long-term disability

 401(K) matching (100% of first 3% contributed, 50% of the next 2%)

 Health and wellness programs / gym reimbursement

 Educational assistance up to $7,000 per year

 On-site self-service café / free gourmet coffee stations

 Company sponsored FUN events!

 Generous product discounts

In the pursuit of product excellence, Zodiac takes its corporate values to heart. We implement these guiding principles in everything we do: passion for results, honesty & trust, user-driven & customer focused, team work, lean thinking, innovate & pursue excellence.

For a deeper dive in to our corporate culture, click here.

Zodiac is headquartered in Carlsbad, CA, which is also home to its largest manufacturing plant and distribution facility. The business’s other facilities are in Salt Lake City, UT (Cover-Pools®), Rancho Santa Margarita, CA (Grand Effects®), Orlando, FL and Ontario, Canada.