Digital Marketing Analyst

Apar Technologies - Ridgefield, CT (27 days ago)


Digital Marketing Analyst - will be able to analyze various digital channels, performance, effectiveness. Present findings to marketing leaders, help support decision making on channel planning

About the Role

  • Perform analysis on Digital marketing to support digital marketing operations
  • Analyze effectiveness of digital campaigns
  • Support customer strategy and marketing implementation plan
  • Work with external agencies and marketing partners to acquire data for analysis
  • Use digital platforms such as Adobe Analytics, Google Analytics to generate insights, do storyboarding

Expert Expectations:

Requisite Skills

  • 4+ years of prior work experience in digital marketing analytics preferably for pharmaceutical companies
  • Hands on analysis experience on digital marketing data
  • SAS and/or R programming skills
  • Hands on experience Adobe workbench (Adobe Analytics) and/or Google Analytics
  • Familiar with concepts such as brand promotion, digital channel and promotion strategies, customer acquisition, messaging etc.
  • Experience in doing analysis in areas such as Targeting, Segmentation, Channel Affinity, Messaging, Digital Measurement marketing metrics, ROI etc.
  • Good communication skills. Good executive presentation and storyboarding skill

Job Type: Contract

Experience:

  • Google Analytics: 2 years (Preferred)
  • Adobe Analytics: 1 year (Preferred)
  • digital marketing: 5 years (Preferred)