Web Analyst - Digital Marketing

The Tombras Group - Knoxville, TN

Full-time
Tombras, a 300 + person, full-service, national advertising agency, seeks a Web Analyst to join our Analytics team. This is an exciting opportunity to join a growing agency that Fast Company recently ranked among the top 10 Most Innovative Social Media companies in the world! We are looking for individuals who possess a strong working knowledge of digital media, a keen intellect of digital media metrics, effective communication skills and the ability to help agency colleagues and clients make better marketing decisions.

The Web Analyst will join a highly collaborative Analytics Team with national clients such as Orangetheory Fitness, Darden, Bush's Beans, Moon Pie, NASCAR, ESPN, Sonic Automotive and Daimler. The Senior Data/Marketing Analyst will report to the VP, Analytics and Chief Analytics Officer.

RESPONSIBILITIES:
Reporting directly to the VP, Analytics and Chief Analytics Officer you will be managing the planning, execution, evaluation and effective communication of data-driven, digital results. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.

Day-to-day, you will be responsible for:
Measurement Strategy:
Development and execution of cross channel media measurement and testing plans
Consultation with colleagues and clients on measurement strategies/techniques
Ensure appropriate analytics integration into agency production processes

Assessment and Analysis:
Works independently and with the VP, Analytics in assessing client media programs
Interpret media marketing data and analyze its effects on KPIs and ROI
Deliver analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
Present results in a simple, story-telling fashion
Collaborate with numerous partners and agency departments to keep analyses integrated and focused.

Required Qualities/Skills:
Ability to utilize and navigate Web Analytics Platforms (Google Analytics)
Working knowledge of Tableau is a plus
In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
SQL knowledge or experience with database administration
An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
Ability to collaborate with cross-functional teams and make recommendations

Experience:
2+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
Experience in presenting analyses to both small and large groups

Education:
Bachelor's in Marketing or Analytics and/or equivalent work experience
Master's in Marketing or Business Analytics a plus

The Tombras Group offers a great work environment, competitive salaries and a full range of benefits including health, dental, vision, life and disability insurance, 401(k) and more.