Facebook Advertising Specialist

BerlinRosen - New York, NY (30+ days ago)


About the Job

BerlinRosen’s Digital Division is looking for a Facebook Advertising Specialist to help support its quickly growing online advertising practice. The Facebook Advertising Specialist is responsible for strategizing, setting up, launching, monitoring and optimizing all Facebook advertising campaigns across real estate and advocacy.

About You

You are passionate about social advertising, and how best to reach your audience. You can strategize how best to implement campaigns given a client’s desired outcome and can explain your thinking coherently. You’ve got strong opinions on when to run on Facebook vs. Instagram and how Facebook’s recent changes to third-part data impact how you build audiences.

More About You:
One to three years of experience at an agency or organization overseeing lots of advertising
Experience managing dozens of advertising campaigns simultaneously
Impeccable attention to detail and metric-driven analytical thinking
Excellent communication skills
Technical ability and understanding of all things Facebook Business Manager, and how to utilize Facebook Pixels.
Experience testing different tactics (ideally true A/B testing)
Experience or understanding of third party data vendors and tools
Creative thinking and independent problem solving
More About the Job

You will work on a mix of residential & commercial real estate developments, as well as progressive advocacy and non-profit clients.
You will assist with reporting and pulling data from Google Analytics
You will work with account team members to assist them with performance issues and strategy implementations
Endless seltzer! Ice coffee on tap! A mild addiction to Pop Chips and Smart Pop. Ice cream outings every Friday, all year long. An annual outing on a boat (three boats actually).
We are committed to building and maintaining a diverse staff, and recognize that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow. Women, people of color, and people with disabilities are strongly encouraged to apply.