The Media Relations and Communications Specialist works under the direction of the Director of Marketing and Communication on WAMU’s external and internal corporate positioning. They will develop media relations and communications strategies to raise the prominence of the station within the region and nationally, in addition to writing all copy for press releases, media advisories, newsletters, programs, speeches, annual reports and other deliverables for print, electronic, digital, social and on-air platforms. They will contribute to the development of key messaging by audience segment and ensure those messages are integrated and updated across all communications.
This position reports directly to the Director of Marketing and Communications and works closely with other members of the Marketing and Engagement Department and key stakeholders in the Content, Development and Membership Departments. The Specialist exhibits strong expertise in understanding how to write nuanced and compelling copy for target audiences and optimized for specific platforms, including writing persuasive, informative, and compelling copy; writing for the Web and social platforms; assisting in development of fundraising appeals; and utilizing effective storytelling as a tool to build engagement and loyalty.
Position Type/Expected Hours of Work
Sr. Coordinator/Sr. Analyst A
Commensurate with experience
Required Education and Experience
Bachelor's degree or equivalent experience At least 3 (three) years demonstrated experience in media relations, public affairs, communications, marketing or related fields Strong writing, editing, and verbal communication skills Demonstrated experience utilizing various writing styles Proficient in Microsoft Office products, including Word, Excel and PowerPoint Must be creative, detail-oriented, organized, and capable of multi-tasking many projects often on tight deadlines
Additional Eligibility Qualifications
Attendance at occasional evening and weekend events required
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