Full Job Description
The Digital Marketing Strategist will be a true marketing expert with a proven track record in online, Google, FaceBook advertising and online lead generation. They will also be responsible for the coordination of all digital and print content produced by the content team.
The right candidate will have experience in cross-channel content marketing and content optimization including text, audio, video, image content, social media marketing, and search marketing.
The Digital Marketing Strategist is a creative marketing mind with the ability to organize projects, meet deadlines, and produce results. The ability to interpret analytics and troubleshoot web related technical issues is a plus.
This position requires experience in using digital and print content to support strategic organizational objectives.
PTO days: 10 days per year
Paid Holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas.
GENERATING LEADS AND SALES VIA FACEBOOK, ONLINE MARKETING AND OTHER SOCIAL MEDIA PLATFORMS.
Generating leads and sales from existing customers and prospects on the social web through the distribution of appropriate offers.
Developing and maintaining a social media strategy that actively addresses listening, networking, influencing, and selling on the social web.
Monitoring and responding to customer service and reputation management issues on the social web.
Establishing authority on the social web through the distribution and sharing of valuable content produced internally and externally.
Monitoring discussions and trends as they pertain to the company, products, and brand. Identifying and reporting trends in sentiment and advising on potential opportunities for content and product creation.
Defining, creating, and upholding the organization’s Style Guide. Overseeing the scheduling, publication, and overall consistency of Big Frig’s content assets.
Coordinating day-to-day editorial operations, working with in-house and outsourced content creators, editors, graphic designers, videographers, developers, etc.
Leading and directing the work of content produced by content team members including text, images, audio, and video, making sure all team members are on task and meeting deadlines.
Monitoring and reporting on content marketing metrics and KPIs.
Ensuring readability of content by identifying and correcting mistakes in grammar, punctuation, and spelling.
Propose innovative ideas and initiatives that drive customer growth, sales, and scale brand awareness to ensure a cohesive and comprehensive brand strategy
Identifying successful content and mapping out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify the organization’s message.
Creating copy, engaging headlines and subheads, proofreading, and deep line editing for spelling, grammar, and brand consistency.
Creating content that is optimized for search and social media traffic.
3+ years of experience in marketing or digital marketing role
Content Marketing – Demonstrated experience with successful management and execution of a content marketing strategy.
Search Engine Optimization – A demonstrated ability to drive traffic to web properties from search engines.
Social Media Marketing – Proven experience using social media channels to distribute and amplify the organization’s content, manage reputation, develop relationships, and drive website traffic.
Editing – Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone.
Copywriting – An understanding of how to create and present content that persuades.
Lead Generation – Demonstrated experience with using digital and/or print content to generate leads and sales.
Analytics – An excellent command of analytics platforms, such as Google Analytics, to adjust marketing strategy and tactics.
Organization: Demonstrated ability to multi-task and meet a variety of deadlines.
Critical Thinking – Ability to identify trends and adjust strategy using analytical and quantitative problem solving.
Social Media Marketing– Prove experience using social media channels to distribute and amplify the organization’s content; familiar with features, audience, and maintenance of key social media platforms.
Communication Skills – Superior ability to create compelling narratives for internal and external audiences.
Big Frig specializes in vacuum sealed cups and rotomolded coolers with custom logos for businesses, schools and events. If you are looking for an exciting opportunity with a company in the outdoor industry this is your chance! We have a fun, energetic work environment and are looking for team members who share our same core values. You can also learn more about us at www.bigfrig.com
Our Core Values are a very important part of our day to day business life and we take them very serious. We want to make sure all new team members have the same philosophy and values that we have at Big Frig.
Be Humble: Do the right thing. Arrogance serves no purpose here. We will show respect to everyone.
Pursue Growth: The world is always changing. We will have vision, embrace new ideas, and grow without boundaries.
Positive Attitude: We are a family that approaches tasks as a team with cooperation and positivity.
Be Determined: We will be relentless in passionately pursuing our goals and undeterred by challenges.
Build Relationships: We expect integrity, honesty, and insight from every team member.
Customer Focus: We provide great products and services to our customers.
Go Big: Be the WOW in someone's day.
Simplicity: Enough said.