Paid Media Specialist

UnitedHealth Group - Eden Prairie, MN3.6

Energize your career with one of Healthcare’s fastest growing companies.

You dream of a great career with a great company – where you can make an impact and help people. We dream of giving you the opportunity to do just this. And with the incredible growth of our business, it’s a dream that definitely can come true. Already one of the world’s leading Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate our service centers, improve our service levels and help people lead healthier lives. We live for the opportunity to make a difference and right now, we are living it up.

This opportunity is with one of our most exciting business areas: Optum – a growing part of our family of companies that make UnitedHealth Group a Fortune 5 leader.

Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their healthcare needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation & Performance.

The Paid Media Specialist will plan, execute, manage and optimize Search Engine Marketing (SEM) and Display Advertising initiatives that drive web leads and engagement, exemplify digital best practices and innovation, and promote Optum in the marketplace.

The Paid Media Specialist will work closely with a cross-functional team comprised of Program Management, Analytics, Social Media, SEO and Digital Campaign Management to execute best - in - class campaigns designed to align with our marketing partners’ business objectives and optimize the user - experience.

Primary Responsibilities:
Strategically plan, develop and proactively manage and optimize Paid Search, and Display Advertising campaigns that are designed to align to our partners’ business objectives and target audience needs
Make budgetary recommendations to marketing partners to help them plan their paid media spend
Enable best - in - class landing page experiences to ensure campaign traffic has a seamless and engaging user experience that ultimately improves satisfaction, task completion, and conversion
Work with Analytics team & leverage analytics solutions to interpret efficacy of various digital campaigns
Interpret insights gleaned from campaigns and share with the team and marketing partners
Align to team priorities, and embody in every day interactions the Digital Marketing Organization (DMO) team’s high quality, timeliness, impactful communication and innovation standards
Understand how digital fits within and impacts larger marketing mix to ensure synergy among target audiences

Required Qualifications:
Bachelor’s Degree (or higher) in Marketing OR a related field
3+ years of digital marketing experience
2+ years of experience in Display Advertising (from media planning to execution and ad trafficking), Pay per Click (PPC) Advertising, and Search Engine Optimization (SEO)
Knowledge of and / or experience with Adobe Audience Manager or similar data management platform
Must be able to continuously monitor industry trends, technologies, and standards and be able to research, recommend, and apply new technologies as they emerge
Ability to travel less than 5% in US Overnight for team meetings and conferences

Soft Skills:
Ability to manage multiple campaigns in a fast - paced, deadline - driven environment
Proven ability to build consensus and work effectively within a cross - departmental team
Must have excellent analytical, critical thinking, organizational and documentation skills
Ability to be flexible and work with ambiguity
Ability to quickly assess a situation and offer solutions / recommendations
Must be self - sufficient and have excellent English oral and written communications skills
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health - related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SM

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UHG; Optum; Paid Media Specialist; Eden Prairie, MN; digital marketing; display advertising; Pay per Click advertising; search engine optimization; Adobe audience manager