PR Manager

Beyond Better Foods - New York, NY

Full-timeEstimated: $60,000 - $84,000 a year
Skills

Please email a cover letter separately to careers[at]beyondbetterfoods.com with the subject line “PR Manager, [last name].”

We are looking for a full-time in-house PR manager to play a vital role in developing and implementing communications and media relations strategies for three growing brands. The PR Manager will be responsible for crafting messaging and securing press for Enlightened, Bada Bean Bada Boom, and Cloud10, as well as Beyond Better Foods and its leadership.

If you’re an excellent writer and communicator and a creative thinker with a passion for healthy and delicious products, then this is the position for you! It is crucial that this candidate thrive in our close-knit, entrepreneurial company culture where change is constant, growth is immense, and opportunities abound.

Responsibilities:

  • Lead and manage strategic and creative planning of PR campaigns, launches and brand initiatives for Beyond Better Foods’ brands
  • Develop and implement an integrated strategic communications plan to broaden awareness of Beyond Better Foods’ portfolio of brands and to advance brands’ identities
  • Generate media outreach strategies and execute plans throughout the organization effectively
  • Draft media relations materials including pitches, press releases, briefing materials and coverage report
  • Build on strong relationships with members of the media, influencers and partners
  • Oversee implementation of communications strategies and tactics to ensure that clear and consistent messages reach appropriate audiences
  • Identify, track and optimize relevant KPIs for each campaign and PR imitative, providing ongoing reports to internal stakeholders

Required:

  • 4-6 years of experience in consumer public relations, with experience working in-house
  • Experience with consumer wellness, food/beverage, lifestyle, and nutrition space preferred
  • Passion for Beyond Better Foods’ products and mission
  • Established network of contacts in the press
  • Outstanding written and verbal communications skills, with the ability to communicate to a variety of audiences
  • Proven results in leading and executing integrated PR campaigns from start to finish
  • Innate ability to take initiative, multi-task and creatively solve problems with a "can-do" attitude
  • Strong organizational skills and attention to detail

About Us:

Beyond Better Foods is a New York-based food startup that makes products that are not only delicious, but also incredibly nutritious. We are passionate about creating products that make you feel as good as they taste. Our delicious ice cream and snacks will make you rethink what healthy can be. Whether you're craving sweet, salty, or (like us) both, we've got you covered.

Our main product line, Enlightened Ice Cream, is the second-fastest growing ice cream company in the US, with widespread distribution in stores like Whole Foods, Kroger, Shoprite, Publix, Target, and many more. Check us out at www.eatenlightened.com!

Our recently rebranded bean snacks, Bada Bean Bada Boom, are an on-the-go, plant-based powerhouse that fit a variety of dietary needs while maintaining great taste and crunch. Learn more about them on www.badabeansnacks.com

Last but certainly not least, Cloud10 puts a spin on your favorite childhood marshmallow treat. More protein, less sugar, all fun and flavor. See what’s good on www.cloud10snacks.com

Job Type: Full-time

Experience:

  • Public Relations: 2 years (Required)

Location:

  • New York, NY (Preferred)