Director of Marketing

University of MO-Columbia - Columbia, MO (30+ days ago)4.2

Hiring Department
Joint Office of Strategic Communications and Marketing

Job Description
Directs the development, implementation and evaluation of campus communications.

Applies understanding of the organization and how own area integrates with othersto achieve functional objectives
Provides technical guidance to employees, colleagues, and/or customers inside and outside the function
Assists other managers as necessary
Develops and administers/implements policies, practices, and strategies for the function aligning with organizational policies and practices
Manages one or more generally homogeneous teams
Adapts departmental plans and priorities to meet short-and long-term service and/or operational objectives and address any resource and operational challenges
Provides direction and guidance regarding planning and implementation
Identifies and solves highly technical and operational problems
Evaluates current programs and policies to identify improvements and efficiencies
Understands and recognizes broader impact across the department/function
Impacts the team’s ability to achieve service, quality and timeliness of objectives
Guides and influences others either internally or externally to adopt a different point of view
Establishes and maintains relationships outside of the function within the university and/or externally

Develop and implement an comprehensive institutional marketing plan to support enrollment goals and improve brand sentiment with key stakeholders and audiences

Recommend and implement marketing tools to track success and return on investment, providing frequent reports on activities and outcomes to executive leadership

Use market research and enrollment data to define marketing strategy and messaging segmentation in order to expand the University’s reach

Provide thought leadership to campus colleagues on creative marketing approaches, messaging alignment and audience outreach

Hire, manage, develop and evaluate performance of direct reports; assure staff is compliant with University policies, procedures and expectations

Design, support and lead a marketing team that works collaboratively throughout the organization and across the institution

Maintain a working climate that attracts, retains, motivates, inspires and values staff members

Serve as a trusted source of the University’s marketing strategies, methods and tools

Manage relationships and work products from a variety of agency and vendor groups

Completes work guided by policies and departmental plan
Reports to Director II – Strategic Communications and Marketing (Director of Operations)

Manages professional employees and/or other staff supervisors
Has accountability for the performance and results of a team within own area

Salary Range: $62,000 - $118,752 annually

Grade: GGS-012

University Title: Associate Director Strategic Communications

Internal applicants can determine their current grade and university title by accessing the Job Information page through the Additional Employee Info tile in myHR.

Monday - Friday, 8:00 a.m. - 5:00 p.m.

Minimum Qualifications
A Bachelor's degree or an equivalent combination of education and experience and at least 5 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications
Previous experience in higher education and/or national brand marketing strategy
Expertise in current and cutting-edge digital and mobile marketing tactics
Proven ability to create and distribute compelling messaging for different targeted audience groups
Demonstrable track record of developing and executing creative content across multiple marketing platforms (web, email, print, social media, mobile, etc.)
Previous experience leading a team of varied strengths in an collaborative organization
Prior responsibility for budget management of $1 million or more

Columbia Missouri Information
Columbia, Mo., is known as an ideal college town, combining small-town comforts, community spirit and low cost of living with big-city culture, activities and resources. Home to nationally renowned public schools and other colleges and educational centers, Columbia is packed with restaurants and entertainment venues and hosts more than a dozen annual cultural festivals.

Benefit Eligibility
This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at

Diversity Commitment

The University of Missouri is fully committed to achieving the goal of a diverse and inclusive academic community of faculty, staff and students. We seek individuals who are committed to this goal and our core campus values of respect, responsibility, discovery and excellence.