Joining Purina means you’re joining one of the most emotional categories in the world – pet care. At our very core, we’re a human environment – passionate people mastering cutting-edge technology to continuously improve the lives of pets.
Our Marketing teams know we work in a predominately digital era, we make the pet world a better place online- for our retailers, customers, breed enthusiasts, and pet owners. We’re design strategists. Our work is innately strategic, analytical and creative in order to win in the multi-billion-dollar pet care industry we compete in.
As our E-Commerce Marketing Associate you’ll join our Direct-to-Consumer Marketing Team. We’ll need you to have a wide range of marketing interests with a particular affinity for driving insights through analytics. You’ll assist in developing and managing marketing campaigns, site enhancements, and operations by providing data-driven insights and expertise all along the way.
Assist team in ideating and developing marketing communications and interactions throughout the consumer journey to engage customers, drive business goals, and maintain brand positioning.
Collaborate with team leads and agency partners to execute ongoing digital communications, including promotional e-mails and website content
Work with team leads to ensure Direct-to-Consumer brand communications are accurate, aligned with brand guidelines, and deliver on defined customer needs and business goals.
Responsible for developing and publishing analytics reports, with insights around on-site behavior, outcomes, acquisition channels, points of optimization, etc.
Maintain tracking of consumer volume and activity across consumer journey
Collaborate with various media agencies on quantitatively assessing and optimizing campaign performance across digital advertising channels on a regular basis
Develop and manage Direct-to-Consumer marketing budgets, collaborating with Finance to provide monthly budget reporting.
BASIC QUALIFICATIONS (Minimum):
Bachelor’s Degree from an accredited college or university.
3 or more years of business experience working in a professional environment required.
Minimum 1 year of experience in digital marketing activities, especially in the areas of owned content, SEO, and e-mail marketing required.
Working understanding of the E-Commerce landscape, including an evolving knowledge of tools, platforms, and technologies preferred.
Strong Excel skills preferred; experience in data visualization tools is a plus.
Proficiency in Google Analytics preferred.
Strong data-driven thinker with experience in analyzing marketing data and delivering insights through reports and dashboards.
Excellent prioritization skills, and a focus on owning a project through all stages of execution.
Working knowledge of Microsoft Office Suite.
Exceptional attention to detail.