Retention Marketing Manager

SwimOutlet.com - Campbell, CA3.1

Full-timeEstimated: $80,000 - $110,000 a year
Skills
We’re on the hunt for a Retention Marketing Manager to develop, manage, and optimize marketing campaigns focused on building loyalty and improving retention for active customers. As the Retention Marketing Manager you will guide SwimOutlet.com’s engagement strategy and focus on increasing lifetime value and reducing churn through customized and powerful marketing efforts at every stage of the user lifecycle. If you love using data to drive high-impact projects, this role is for you.

Spiraledge is an Internet Retail & Software Company focused on healthy living. As the parent company of fast growing e‐commerce sites SwimOutlet.com & YogaOutlet.com , Spiraledge Inc. has been recognized as a Gold‐Level Fit‐Friendly Worksite at its headquarters in Campbell, CA. Both SwimOutlet.com and YogaOutlet.com have been named an Internet Retailer Hot 100 Company.

SwimOutlet.com is the largest online specialty store for aquatics in the United States and has the largest selection for swimming, lifestyle swim, beach and surf.

YogaOutlet.com is the fastest growing multi-branded online yoga retailer, offering a broad selection of yoga brands and yoga-inspired products to all levels of yogis and fitness enthusiasts.

Responsibilities

Develop an integrated retention marketing strategy to increase retention (repeat and incremental purchases) and drive loyalty of our existing customers across all channels, focusing on digital channels: such as sms, messenger, email, website/onsite, display/social retargeting and also print: package inserts, bouncebacks, and direct mail
Develop a loyalty program, and drive the implementation
Understand and help develop segmentation strategies; use internal data resources to filter and target appropriate segments and to improve personalization at every touchpoint
Increase revenue per customer and improve retention characteristics
Use data to monitor health of marketing programs and identify areas for improvement; generate data-driven hypotheses that inform strategies for campaigns and initiatives
Be the expert on the customer journey; develop a deep understanding of user behavior and how best to leverage it in pursuit of profitable revenue growth
Manage the customer lifecycle journey from first purchase, all the way through lapse (win-backs)
Partner with Product, Development, Data Science and Analytics to increase marketing sophistication through automation and personalization
Partner with the Creative and Editorial teams to align with visual standards and voice guide
Stay current on trends and best practices in lifecycle and channel marketing and advise team accordingly
Requirements

6+ years in e-commerce or online marketplace experience
4+ years of retention and/or loyalty marketing experience
Experience in conversion optimization, messaging, A/B testing, lifecycle marketing, and post-campaign analysis
Must be data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings
Strong analytical knowledge and communication skills, comfortable communicating reporting, insights, and data-driven optimization strategies

Physical Demands:
The employee is regularly required to sit, talk and hear frequently; use hands and fingers to type, write; reach with hands and arms for tasks such as keyboarding, opening filing cabinets, and some light lifting as necessary to function in an office environment.