Director Product Management

Chervon North America - Naperville, IL4.3

Full-timeEstimated: $100,000 - $140,000 a year
About Our Opportunity

The Director Product Management OPE (Outdoor Power Equipment) will own, manage and direct Chervon North America's products and solutions in identified market segments to drive new sales and customer retention.

The Director is responsible for leading the front-end product management playing a leading role in shaping the multi-generation product plan and a portfolio including both Chervon brands and private label brands owned or managed by our retail partners. Primary responsibilities include the development of product positions and features. You are also responsible for managing the development process through implementation, aligning all stakeholders, communicating the value proposition to the sales team and working with marketing to develop communications and sales tools. The Director manages a team of product managers and has responsibility for their success at Chervon.

Chervon is one of the world's largest power tool and lawn and garden equipment manufacturers with a rich history of innovation. Chervon's commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools, stationary bench tools, laser, electronic equipment and outdoor power equipment. With world-class R&D, manufacturing, design, marketing, sales and service teams throughout the world, we do it all.


Instrumental in developing the product strategy including the size of market and competitive analysis, product positioning, retail pricing analysis and competitive modeling;
Responsible for managing relevant third-party testing, technology and service providers;
Responsible for pushing Chervon to identify new areas of product or technology opportunity applying knowledge of trends and insights on change that achieve the market unmet needs or represent an area of great commercial opportunity;
Responsible for supporting the brand and account teams presenting new product launches at key customer meetings and/or helping to prepare presentation assets;
Develops innovative solutions that stand out in the marketplace and resonate with the targeted consumer;
Works closely with cross-functional teams to identify the market's unmet needs and opportunities, creatively identifying the features and benefits that solve them;
Be expected to manage the product development process from concept through successful launch, including the tollgate or agile process interacting closely with other functional areas:
Brand Managers to understand each brand's requirements, innovation plan & category needs;
Sales Managers to understand customer opportunities;
Industrial Designers to address the human factors and possibility for design innovations;
Engineering to help define product specifications to assure manufacturability;
Quality to ensure the product meets the needs and expectations of the customer.
Be expected to continuously monitor, develop and maintain competitive studies of relevant products and categories;
Be expected to communicate effectively and quickly with global teams without delay;
Works with brand managers to develop sales enablement assets focused on helping internal and field sales teams understand categories, users, buyer personas, pains points, and key differentiating features;
Conducts market financial sizing and segmentation analysis;
Provides product support for sales events, including customer interaction and visits;
Present status updates and new product launches to executive leadership for decisions/approvals;
Oversee the departmental budget, costs, and expenditures.
Required Education and Experience

The ideal candidate will have 5-7 years of tool or tool related product development experience. Excellent communication and influencing skills and the ability to collaborate cross-functionally. SMB and B2B marketing experience. Tool industry and new product development experience preferred;
10+ years of experience on high-performing product development teams;
Demonstrated success in driving go-to-market strategy for on-premises products and cloud-based services;
Experience managing product launches, including managing cross-functional teams;
MBA or equivalent preferred, BA/BS required;
This position requires approximately 25% travel; some international.
About Our Working Environment

Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, short/long-term disability, life insurance and an informal work environment with policies that support open PTO, a very competitive 401(k) program, parental leave and transparent telecommuting.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

Chervon North America is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information or any other category protected by law.