Management Fellowship - Communications Division

City of Sunnyvale, CA - Sunnyvale, CA (30+ days ago)

Regional Management Fellowship – Communications Division
Term Limited Employment Opportunity - Two Year Assignment

The City of Sunnyvale is searching for a management fellow to work as part of a creative team to develop and support content and ideas implementing marketing and communications initiatives citywide with the goal of building online communities and furthering public information and information sharing. The Management Fellowship Program is sponsored by the City/County Managers Associations of San Mateo and Santa Clara Counties. This fellowship program will begin in summer 2018 and is expected to last two years depending upon departmental budgets and work assignments. This is a full time, benefited assignment.

Essential Job Functions

Duties include, but are not limited to:
  • Coordinating with various internal stakeholders to review and update City policies and procedures related to community engagement to ensure a consistent and thorough approach for department-specific and citywide initiatives.
  • Developing, implementing, and administering City programs in the areas of communication, multimedia marketing, website design and content management, and social media.
  • Coordinating and managing City engagement on social media platforms, blogs, and discussion boards.
  • Identifying new online and digital opportunities for community information sharing and engagement, and measure the impact of these efforts through strong experience in digital marketing analytics.
  • Experimenting with new and/or alternative ways to leverage social media activities, and making recommendations to the Communications Manager.
  • Performing routine updates of city images and image library, creating forms and surveys, and updating City content and information on the City's website to support citywide marketing and communication goals.
  • Preparing and coordinating the distribution of e-newsletters, e-blasts and announcements, event invitations and other marketing and communication efforts.

WORKING CONDITIONS Position requires prolonged sitting, standing, walking, reaching, twisting, turning, kneeling, bending, squatting and stooping in the performance of daily activities. The position also requires grasping, repetitive hand movement and fine coordination when using a computer keyboard. Additionally, the position requires near and far vision when reading and using a computer. Acute hearing is required when providing phone and personal service. The need to lift, push and pull files, paper and documents weighing up to 25 pounds also is required. Some of these requirements may be accommodated for otherwise qualified individuals requiring and requesting such accommodations.

Minimum Qualifications

Education and Experience

The minimum qualifications for education and experience can be met in the following way:

A Master's degree from an accredited college or university in communications, public relations, marketing, business or public administration, computer science, information systems or a related field or current enrollment in graduate program with graduation in May or June 2018, AND

One year of experience performing professional administrative and staff services work.

Knowledge of:
  • Web design, development, standards and maintenance, including web server and web browser technologies, web management tools and best practices, and social media platforms.
  • Principles, practices and methods of conducting community and media relations, including public outreach efforts.
  • Principles and practices of local governmental services and administration.
  • Consensus building, active listening, strategic planning and performance measurement.
  • Techniques used to create computer-generated graphics, including Adobe Photoshop, Flash, Illustrator, InDesign and Dreamweaver;
  • Various forms of mass media including print, cable television, radio, social media and the Internet.
  • Project management practices and principles.
  • Structure and content of the English language, including grammar and rules of composition, as well as the guidelines set forth by the Associated Press Stylebook.
  • Internet architecture, software applications and information systems, and the technology they are built on.
  • Principles and practices of local governmental services and administration.
  • Office methods, procedures, software and equipment.
  • Pertinent local, State and Federal laws, ordinances and rules.
  • Research methods and report writing.
  • Effective public relations techniques.
Ability to:
  • Analyze, develop, design and maintain Internet and intranet websites and social media platforms.
  • Prepare Internet and intranet documentation and graphic presentations.
  • Operate a computer and applicable software, programs and systems.
  • Form and lead Citywide and/or community-based teams to develop programs and initiatives that best support City communications goals.
  • Effectively facilitate and/or coordinate City and/or community activities and events.
  • Effectively influence and partner with a wide variety of City staff and the general public.
  • Gain cooperation through discussion and persuasion.
  • Use independent judgment and initiative in time-sensitive situations to meet deadlines; coordinate multiple projects and complex tasks simultaneously.
  • Effectively organize, prioritize and follow-up on work assignments.
  • Establish and maintain effective relationships with those contacted in the course of work.
  • Work independently and as a member of a team.
  • Prepare and maintain clear, concise and accurate administrative and technical documentation, reports and records.
  • Communicate clearly and concisely, both orally and in writing; follow oral and written instructions.
  • Work well under pressure with effective time-management skills.
  • Ensure that the City's philosophy regarding customer service is understood and carried out in all forms of communication.
Licenses and Certificates

Possession and continued maintenance of a valid class C California driver's license and a safe driving record or the ability to provide alternate transportation that is approved by the appointing authority.


Working experience with managing, maintaining, and user support of a Content Management System
Experience with Microsoft technology, including Internet Information Services (IIS) and

Application and Selection Process


If you are interested in this opportunity, please submit a City of Sunnyvale employment application and responses to the supplemental questions to the Department of Human Resources no later than 5:00 p.m. on Thursday, May 10, 2018 (postmarks or faxes are not accepted).

Candidates are asked to fully describe any training, education, experience or skills relevant to this position. Electronic applications may be submitted on-line through the City's employment page at click on Jobs, or application materials may be submitted to: Department of Human Resources, 505 West Olive Avenue, Suite 200, Sunnyvale, CA 94086. Late or incomplete applications will not be accepted.

Applications will be screened based on the qualifications and duties required for this position. Based upon a review of the application materials, the most qualified candidates will be invited to participate in the examination process, which may consist of a written exercise and an oral examination, tentatively scheduled for Tuesday, May 22, 2018. (The examination process may be changed as deemed necessary by the Director of Human Resources.)

Any candidate selected by the hiring department will be required to successfully complete a pre-employment process, which may consist of a comprehensive background investigation, as well as medical exam(s) administered by a City-selected physician(s) before hire. Prior to starting work, all newly-hired employees will be fingerprinted to check conviction history. A conviction history will not necessarily disqualify an applicant from appointment; however, failure to disclose conviction history will result in refusal of employment or termination. Positions which are covered by the Department of Transportation regulations are required to submit to a pre-employment drug test and to random drug and alcohol testing.

Any successful candidate selected by the hiring department will be required to submit proof of education (i.e., original copy of the diploma or college/university transcripts).

Positions in this job classification are represented by the Sunnyvale Employees Association (SEA).

The information contained within this announcement may be modified or revoked without notice and does not constitute either an expressed or implied contract.

The City of Sunnyvale is an Equal Opportunity Employer. It is the policy of the City of Sunnyvale not to discriminate against all qualified applicants or employees on the basis of actual or perceived race, religion (including religious dress or grooming practice), color, sex (includes gender, pregnancy, childbirth, medical conditions related to pregnancy or childbirth, breastfeeding or medical conditions related to breastfeeding), gender identity and/or gender expression, sexual orientation (including heterosexuality, homosexuality and bisexuality), ethnic or national origin, ancestry, citizenship status, uniformed service member status, marital status, family relationship, age, cancer or HIV/AIDS related medical condition, genetic characteristics and/or genetic information, and physical or mental disability. Applicants needing special accommodations for testing should submit a request to the Department of Human Resources at time of application.