Copywriter/Content Strategist

Trupanion - Seattle, WA3.4

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

We’re all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. As our team members gain experience, we strive to promote from within and reduce bureaucracy to allow creative thinking. We’re focused on providing continuous training and support to all team members to encourage long-term happiness and success.

Take a look inside our office and see for yourself:

Position Summary:
As a key member of Trupanion’s marketing team, the expertise you bring will continue to improve the quality, effectiveness of our messaging. We’re looking for a highly organized, motivated individual who has a passion for producing strategic communication that engages, informs and inspires action. The ideal candidate will display acute attention to detail and a track record of delivering high-quality work that led to positive, measurable results.

Key Responsibilities Include:
Champion the brand voice across all forms of communication
Provide best practices and messaging guidelines that increase brand clarity and efficiency
Ensure tone and style are consistent and appropriate to the design and audience
Compose and edit persuasive cross-channel content that delivers positive, measurable results
Apply SEO best practices to boost search rankings for web content
Strategize opportunities to create new web content that captures organic search inquiries and site engagement
Collaborate with marketing team members, project owners and senior leadership to ensure content is strategic and appropriate for the targeted audience
Partner with internal teams and outside partners to brainstorm testable new hypotheses across web and e-mail
Leverage demographics and psychographics to more effectively position our brand against the competition
Translate data into compelling stories that strengthen brand credibility with veterinarians and pet owners
Skillfully craft compelling member stories that effectively communicate the benefits of our product to pet owners
Develop and continually improve the flow of communication internally and externally
Manage and monitor content performance

Qualifications (Please include a cover letter with your application!)

Education, Registration & Certification:
BA/BS in communications, marketing, journalism or related area of study or equivalent

3 to 5 years of experience as a copywriter in an agency or company environment
Experience writing for the insurance industry is preferred

Skills, Knowledge & Abilities:
Exceptional writing, editing and proofreading skills
Ability to analyze data and market research and utilize findings to improve Trupanion communication programs
Communicate effectively and build trust across departments within Trupanion
Demonstrate experience and passion for working in a collaborative team in a fast-paced environment

Benefits and Perks:
Bonus opportunities
Full medical, dental and vision benefits at no cost to the employee
Four weeks paid time off
Five week sabbatical after five years of employment
Restricted Stock Units
Open, casual, pet-friendly and fun office environment
Free dog walking services for “approved” office pets during business hours
Free pet health insurance (1 dog or cat)
Paid time off to volunteer at nonprofit organizations
Free on-site gym

Company Background

Founded in 2000, Trupanion (NASDAQ: TRUP) offers medical insurance for cats and dogs in the United States, Canada and Puerto Rico through its affiliated entities.

Trupanion is a registered trademark owned by Trupanion, Inc. Underwritten in Canada by Omega General Insurance Company and in the United States by American Pet Insurance Company. 6100 4th Ave S, Seattle, WA 98108. Please visit to review all available pet health insurance products.

Company Values

Passion: In addition to the overall success of Trupanion and our mission, we care intensely about the well-being of cats and dogs.
Trustworthiness: We are honest, reliable and authentic.
Candor: We communicate what the little voice inside our head is saying, in a sincere and helpful way.
Empathy: We create positive outcomes by putting ourselves in others’ shoes and by gaining an understanding of their values, goals and desires.
Communication: We share our information in a way that is easy to understand and retainable.
Cooperation: We know how to balance the need for quality with the need for speed and calculated risk-taking. We are committed to being ego-less, and to working as a team to ensure we are consistently make good decisions.
Judgement: We are not afraid to try new things. Guided by Trupanion’s mission and values, we have the confidence to trust our intuition and do the right thing at all times.
Impact: We deliver outstanding results with resourcefulness, innovation and tenacity.
Curiosity: We actively seek knowledge to improve.

For more information about Trupanion, visit