Marketing Content Manager - Louisville, Kentucky

Galen College of Nursing - Louisville, KY3.1

Full-time
Marketing Content Manager
Galen College of Nursing
Louisville, Kentucky

Galen College of Nursing is looking for a for a talented content manager to create, produce, and promote various types of content to support brand goals. This role requires a high level of creativity, demonstrated knowledge of digital content platforms and how to use them for brand promotion, and strong writing and project management skills.

Responsibilities:
Working closely with the Associate Director of Digital Marketing, write, collect, and direct production of compelling content that converts prospects for five ground and one online campus (emails, landing pages, social media, web content, white papers, videos, articles, infographics, print and other).
Develop content targeting existing students for internal message boards, social media, videos, articles, and other, to assist in information dissemination, retention, alumni relationships, and overall improvement of the student experience.
Create content calendars for organic and paid tactics.
Optimize marketing automation and lead nurturing processes through email, content, and social channels.
Establish analytics to understand results and continually refine our process.
Collaborate with designers, marketing team, all campuses and internal cross-functional teams to produce relevant content.
Management of all creative resources including designers, writers, internal team members and other agency personnel, in the creation of content.
Present and convince others that your creative ideas are worth investing time and effort in, as well as clearly communicating program approaches and results to leadership.
Ensure brand consistency in tone, style, and messaging across all the content created.
Act as institution-wide brand guardian.
Assist in development of campus specific printed materials.
Write press releases, assist in press efforts and internal communications.

Requirements:
BA/BS degree in marketing, communications, or related field.
6 - 8+ years’ experience in marketing in similar role.
Experience producing content for the web and social media platforms.
Experience building audiences either online or offline.
A dual-minded approach: You’re highly creative and an excellent writer, but can also be process-driven, think scale, and use data to drive decisions.
Eagle-eye editing skills, with a focus on tone and style consistency.
Knowledge of marketing automation or email marketing platforms.
Demonstrable experience in transforming features into value propositions and benefits that matter to customers.
Proven creative thinker who generates and executes on innovative marketing ideas with limited guidance.
Strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment.
Ability to manage multiple projects in a fast-paced environment while not compromising creative quality.
Strong team spirit. We are looking for another creative, collaborative team member, with a positive team attitude, who takes their job, but not themselves, too seriously.
Constant familiarity with Galen’s programs, target audience, brand guidelines, and competitors’ content.
Strategic, metrics-driven mindset and a passion for the art and science of content marketing.

Galen College Values:
Inclusivity: I foster an environment that provides opportunity for every individual to reach their full potential.
Character: I act with integrity and compassion in all I do.
Accountability: I own my role and accept responsibility for my actions.
Respect: I value every person as an individual with unique contributions worthy of consideration.
Excellence: I commit myself to the highest level of quality in everything I do.

We are Galen College of Nursing. Our focus is nursing education and our students’ success is all that matters. We offer a unique educational experience we call Pure Nursing. Our knowledgeable and caring faculty and staff take personal interest in helping our students achieve their goals. Galen College is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Baccalaureate and Associate Degrees. The baccalaureate degree in nursing program (RN to BSN option) at Galen College of Nursing is accredited by the Commission on Collegiate Nursing Education (CCNE), and the associate degree program is accredited by the Accreditation Commission for Education in Nursing (ACEN). For complete information related to Galen’s accreditation status, please visit our website.