Sales Development Executive, US Luxury Field Sales Department Stores - Dallas

Coty Inc. - Dallas, TX3.8

Full-timeEstimated: $120,000 - $160,000 a year
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.


Core Description

Coty Inc’s Sales Development Executive is responsible for delivering retail sales goals (*detailed KPIs listed below), while strengthening local account penetration and retailer joint business planning – with a disproportionate growth acceleration in top potential doors. The Sales Development Executive also owns critical organizational expectations – leading, scheduling, and coaching a diverse team of Brand Ambassadors to deliver perfect execution, every day. Sales Development Executives may also lead incremental special project work.

Key Responsibilities

Achieve/exceed Quarterly/Seasonal/Annual retail sales goals
Consistently deliver on commitments, proactively communicate solutions to capture upside $ or mitigate downside risk to goal.
Regularly analyze daily/weekly retail sales and adjust to trends or future anticipated support changes.
Partner with internal and external support teams and regularly communicate results from conducted activities, maximize opportunities, and minimize risk (while always ensuring sufficient stock levels across basic stock, Gift Sets, and testers).
Utilize brand ranking, penetration, stock status reports as available + Maximize all promo tools to drive sales and +ROI.
Working understanding of retailers’ CRM/Clienteling systems, creating and driving local plans to maximize retail sales.
Own Joint Business Planning with retailer partners to drive accountability and seasonal sufficiency planning.
Planning to leverage promotional calendars/visual dates, new product introductions, storewide promotions, Holiday intensification plans, Y2 anniversary plans, and competitive activity.
Ensure Brand Ambassadors execute Coty branded events in-store with excellence (strictly following fashion house guidelines); partner with and solicit support of local Special Event, Marketing, Visual and Personal Shopper Teams to drive sales
Own Leadership Visits: Review trends/rank+share data/key successes/help needed/top door JBPs and close the gap strategies.
Leading, Scheduling and Coaching Part-Time Brand Ambassadors and Retailer Counter Mgt Teams
Perfectly execute corporate by-door scheduling guidance & retail sales expectations.
Ensure all Brand Ambassadors fulfill exact schedule expectations.
Ensure all Brand Ambassadors fulfill door retail $ goal expectations.
If unique local needs arise that differ from corporate guidance, escalate opportunity for approval in timely manner.
Manage industry best Brand Ambassador Teams.
Weekly: Monitor specialists’ schedule adherence, productivity vs goal, ROI effectiveness, and clientelling % vs targets where relevant.
Monthly: Leverage data to actively coach & monitor underperformers / Celebrate top performers, capture learnings to share with regional leader for reapplication.
Monthly: Schedule Brand Ambassadors by-week/by-door according to corporate guidance. All schedules should be in-place 1 quarter in advance. Any staffing $s not invested in the dictated week will be returned to corporate budget.
Ongoing: Ensure Coty’s In-Store team builds and maintains strong, collaborative relationships with all levels of store management to secure and benefit from preferred vendor status.
Regularly coach and lead by example through active participation in selling, events, visuals and shoulder to shoulder training.
Actively review education materials, role-play & coach virtually via Skype sessions or in-store when possible.
Regularly leverage data in coaching sessions + share and reapply learnings from other brands/retailers/teams.
Ensure Specialists are influencing store management; coach on negotiations/objection handling as needed.
Maximize In-Store Presence
Secure allocated space & location (S&L) per corp directives. Proactively partner in/externally to ensure stock sufficiency.
Understand S&L process & timings unique to each retailer.
Resolve S&L concerns + leverage local relationships and data to improve S&L whenever possible.
Secure incremental visual opportunities at door level: towers, tables, ecktachromes, T-Walls, outposts & holiday shop opportunities as budgets permit while adhering to fashion house and retailer guidelines.
Communicate Corp merchandising guidelines with Brand Ambassadors to ensure perfect in-store presence, every day.
Closely maintain and monitor the condition of Permanent and Semi-Permanent installations. Escalate issues for immediate resolution to protect fashion house brand equity.
Partner with Education to train Brand Ambassadors on new initiatives, Holiday + Key Merchandising Plans and Eventing guidance.
Leverage market visits to confirm retention of training materials amongst Brand Ambassadors. Actively review key materials, role-play/coach virtually via regular Skype coaching sessions or in-store when possible.
Display confidence in public speaking, it is a key requirement for successful market schools and regional/district presentations.
Budget Ownership: Adhere to spending guidelines with minimal (<2%) over/under spends to allocated budgets. Includes Part-Time Staffing Budgets, T&E, and all In-Store/Eventing/ProCard spending.
Co-Op Roles - Fixed Demonstration Mgmt: requires timely updates on participating door, associate names, line assignments, schedules and hourly rate changes with Mgr and Finance.
U.S. Audit: 100% timely compliance on Quarterly Proof of Performance and Data collection.
Storage Units: 100% compliance on Storage Unit Audits/Inventories and Seasonal Non-Saleable Delivery Log Compliance.
Use of Corporate Assets: 100% compliance on corporate rules and regulations as set for corp assets: laptops, iPads, American Express Cards, ProCards, Company Car where relevant, Storage Units, non-saleable merchandise, etc..

  • Key Performance Indicators:
Retail $ / % vs Goal (with disproportionate Top Door Acceleration + New User Acquisition)
Brand Rank / Regional Market Share (where applicable)
PT Budgets deployed on-time and managed within +/- 2% monthly accuracy
Compliance to call cycle provided by National Director (Field visits 80% of the time)
Ensure adherence to policy for scheduling and paying 3rd party Brand Ambassadors
T&E and Pro-Card Budget Management within +/- 2% seasonal accuracy
Weekly/Monthly performance reviews & coaching discussions w/ In-Store Brand Ambassadors.
Develop measurable action plans and track progress.
Track adherence to in-store call guides
Where relevant: Flagship Counter Location & Staffing Management
Top Door Monthly JBPs aligned and executed with retailer – specific focus on Education Expectations
Visual Week/KCP/Retailer Event/Launch Retail $ vs Goal and In-Store Merchandising vs Expectation
Everyday + Merch Space / Location (>= corp directive)
Holiday Gift Set % Sell-Through
Retailer related metrics (Sephora Love Score, etc)
For Specialty Channel doors with Cosmetics and AMQ distribution:
Sales Development Executives will OWN by-door sales plans and Daily Business Reviews (DBR) and OWN partnership with in-store mgt, counter managers, etc.

Application Pre-Requisites:
Preferred: Bachelor's degree from four-year college or university
Basic to Intermediate Computer Proficiency in Excel and PowerPoint.
Preferred previous team leader experience with an organization >5 people.
Preferred: 5+ years related experience and/or training; or equivalent combination of education and experience: 2+ years’ experience within Department Store Channel required; 2+ years’ experience as an acct executive
Exceptional management, organization, communication and interpersonal skills. Proven knowledge of industry trends and best practices and ability to work across functional areas.
Ability to travel up to 80% of the time, including out of state travel. Required to work from a home office and have the ability to travel between client locations. This position allows for one office day per week.

Strategic- Planning, administration, facilitation, creativity, problem analysis, decision making
Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
Creativity and Innovation- Creativity, Business savvy, originality, intuition
Leadership and Personal- Motivating others, development of employees, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration

We are Coty – and our people make us who we are.

It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.

For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.
We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.
Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.
We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.
When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.


Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel
Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy
Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.