Who is Starcom:
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
As the VP, Director, Media Strategy, Data and Platforms (Solutions Architect) you will draw on your experience and expertise in media and data strategy as it relates to the technology and platforms solutions marketplace to intersect and drive synergy between data, advanced analytics, and marketing strategy. Most importantly, you will take a consultative, partnership-driven approach in driving the client's business results forward through data-driven strategy, product recommendation and implementation, and in-depth marketplace knowledge.
This is a new and unique opportunity to help a highly innovative consumer technology client navigate through an ever-changing data landscape through providing thought leadership and creating synergy amongst agency and client teams to ensure best media campaign results possible now and in the future.
The ideal candidate has a minimum of 10 years of directly related experience in data-driven media strategy, and consumer insights with in-depth knowledge of data, platforms and the advertisement technology marketplace. Must haves include a proven track record of team and thought leadership, and managing key stakeholder relationships including executive and c-suite internal and external stakeholders, impeccable communication skills and demonstrated ability to present, lead meetings, and manage client relationships.
This is part of a fun, innovative team that values career development, creativity, and leveraging individual talents to spearhead best possible results.
Guide and drive use of data and technology to impact media strategies for brands based on business objectives.
Includes collaboration across to Strategy, Investment, and Analytics to oversee the deployment and activation of marketing technologies
Multi-year future state visioning of existing solutions
Evaluate new and current data & technology partners and new approaches for greatest client impact
Pioneer innovative approaches & solutions to address business objectives (via custom solutions) and industry gaps (via agency product development)
Lead a team and leverage talents and abilities to achieve best solutions and results possible
Build and maintain relationships amongst internal and external stakeholders
Build presentations and deliver to internal partners and clients
Serve as the marketplace representation for Starcom’s Data Practice and its impact on client businesses
Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
Communicate opportunities, learnings, and recommendations with authority and credibility
Developing business cases for the client to secure talent in Starcom talent and technology
Bachelor’s degree or higher in marketing, advertising, business, marketing, technology, analytics, or equivalent
10+ years of professional experience in consulting (strategy or operations), digital and advanced analytics, marketing technology, digital strategy, and buying
Strong attention to detail and understanding sense of urgency
Proven track record in establishing priorities
Strong entrepreneurial mind-set with the drive to dig in, problem solve, and evolve solutions; comfortable providing clarity in times of ambiguity
Ability to cultivate relationships with technology
Excellent written and verbal communication skills
Excellent relationship building and decision making skills with the ability to think creatively
Proficiency in Microsoft Office Suite
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Starcom is an Equal Opportunity Employer