“I enjoy working for Senior Lifestyle because this company truly cares about seniors and has a big focus on team members engagement and recognition….At Senior Lifestyle, I truly feel that I can make a difference. If you are considering a position at Senior Lifestyle, you will be joining a company that is devoted to its residents, is focused on hospitality, and is committed to providing the highest quality service.”
- Senior Lifestyle Team Member
At Senior Lifestyle, the Director of Sales and Marketing is responsible for fulfilling leasing and move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Supervises the sales and marketing personnel at the community.
Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
Responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
Develop and maintain a good working relationship with residents, families and professional providers of care.
Maintains a working knowledge of all software programs.
Participates in weekend call coverage in Manager Rotation.
Manage move ins and move outs to achieve maximum revenue.
Treat each inquiry with value.
Works closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.
Create and implement a strong community outreach program.
Media and Marketing Planning Implementation
Meet all expectations of occupancy and budget.
In consultation with Executive Director, hires, trains, disciplines and terminates departmental employees in accordance with Senior Lifestyle Corporation policy.
Keeps Executive Director informed of all sales activity daily.
Maintains Senior Lifestyle Hot Board/Move In Move out board.
Communicates any special needs of the incoming resident to the appropriate personnel.
Manage use of sales toolbox
Assure that staff investigates every alternative before closing a lead.
Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.
Understand the need of the senior and the aging process Maintain and work an active, meaningful waitlist.
Plan and implement special events monthly which prospects attend.
Update competitive analysis quarterly.
Maintain confidentiality of all pertinent information.
Complies with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
Possesses strong organizational skills and ability to multi-task and meet deadlines
Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
Performs other duties as assigned.
Bachelor degree from a four-year college or university.
Or one to two years’ experience and or training, or equivalent of education and experience.
Previous sales/admission experience in senior living. Strong communication skills.