Description:
The Marketing Brand Manager will be responsible for executing the day-to-day marketing initiatives as well as developing and executing the marketing strategy to enhance brand awareness, drive traffic, and increase guest engagement for the brands they oversee.
Will require flexibility in working hours which may include nights, holidays, and weekends. Ability to travel at least 25% of the time by plane or automobile to restaurants located in the Florida Panhandle, Florida East Coast, Alabama, Mississippi, and other locations that may fall under their responsibility in the future.
Essential Functions
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Manage third party delivery platforms such as Online Ordering (OLO), Doordash & UberEats
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Manage each brand’s website to ensure it is up-to-date with accurate information
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Develop and execute targeted email campaigns to drive guest engagement and loyalty
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Analyze email performance metrics and continuously optimize campaigns for effectiveness
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Manage each brand’s social media:
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Craft and implement social media strategies to build brand presence and engage with the target audience.
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Monitor social media channels, respond to guest inquiries, and manage online reputation.
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Develop, execute and manage local store marketing initiatives:
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Work closely with restaurant managers to develop and implement community-specific marketing initiatives.
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Identify partnership opportunities with local businesses to enhance brand visibility.
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Monitor and respond to online reviews across various platforms to maintain a positive online reputation
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Implement strategies to encourage positive guest reviews
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Collaborate with culinary team to design and update menus, ensuring alignment with brand positioning and market trends
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Manage the design, printing and distribution of physical menus
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Develop visually appealing in-store collateral to enhance the overall guest experience
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Design & coordinate the production of promotional materials
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Implement digital marketing campaigns
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Stay abreast of digital marketing trends and incorporate strategies into campaigns
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Develop and manage marketing budget(s), ensuring optimal allocation of resources to maximum ROI
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Provide regular reports on budget performance and make data-driven recommendations
This description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.
Requirements:
- Bachelor’s degree in marketing, business, or related field
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At least five (5) years of marketing management experience, preferably in the restaurant industry
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Knowledge and experience with B2B partnerships
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Knowledge and experience in data-driven marketing
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Familiarity with the Northwest Florida and Alabama markets, preferred (not required)
Skills
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Strong brand acumen
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Strong creative, analytical and communication skills
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Proficient in Microsoft Office
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Proficient in using social media platforms such as Hootsuite, Facebook, Instagram, TikTok and other social media platforms.
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Proficient in using design tools such as Canva, Photoshop & Illustrator
Physical Demands
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Ability to move throughout an office space and restaurant (standing, walking, kneeling, bending) for extended periods of time.
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Ability to sit or stand for extended periods of time.
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Ability to make repeating movements of the arms, hands, and wrists.
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Ability to express or exchange ideas verbally and perceive sound by ear.
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Manual dexterity, hand-eye coordination, and ability to work with hand above shoulders.
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Ability to occasionally, regularly, frequently move objects (lift, push, pull, balance, carry) up to 50 pounds.
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Ability to turn or twist body parts in a circular motion.
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Ability to tolerate exposure to heat, cold, chemicals, and loud/noisy environment.
