Content Marketing Coordinator

Baker Electric Home Energy - Escondido, CA

Full-time
We have built our own professional marketing engine by connecting creative, highly effective, and innovative individuals into a corporate “agency” style team. Now, we’re looking for a Content Marketing Coordinator and it could be you!

We’re looking for someone who understands and loves the power of the written word. As our Content Marketing Coordinator, you will work directly with our Marketing Operations Manager to create engaging content for a variety of marketing channels including digital, print, video, social media, etc. The right person will be able to create remarkable content that engages, differentiates, builds the brand, and positions Baker Electric Home Energy as Southern California’s market leader. Be prepared to send along your most compelling written content samples.

This is a chance to be part of a dynamic and growing company that provides advanced home energy solutions including Solar and Home Batteries, HVAC, and Smart Home systems.

WHAT YOU’LL DO:
Create amazing content for digital and print applications like email, advertising, web, blogs, social media, etc.
Support marketing team with content designed for integrated marketing programs.
Closely monitor print/online and social media channels to track relevant industry conversations that support our business and promote the Baker brand.
Ensure all content is brand-consistent in terms of positioning, style, quality, accuracy, and tone of voice, and optimized for SEO and user experience.
Interview customers and partners for the creation case study/testimonials.
Keep current on industry news and local happenings and research appropriate topics for home energy relevant blogs.
Implement a strategic social media plan using Facebook, LinkedIn, Instagram, Twitter and Pinterest.
Maintain an editorial calendar to schedule blog posts, web articles, and social media content.
Help promote ongoing adoption of social media use within company by alerting teams about opportunities for engagement and providing action ideas / direction.
Developing standards, systems and best practices for content creation, curation, repurposing and promotion.

TO BE SUCCESSFUL – EDUCATION / EXPERIENCE / SKILLS / ABILITIES:

Bachelor’s degree in Communications, Marketing, Journalism or related field.
At least 3 years of writing and editing experience across a wide variety of media.
The ability to work effectively in a team-oriented and collaborative work environment.
Must have exceptional writing skills with ability to develop a variety of content.
Strong organizational and planning skills with extreme attention to detail.
Proven ability to manage multiple projects.
Self-motivated with the ability to multi-task and work effectively within a fast-paced environment.
Ability to work as part of a team, share ideas and accept constructive review.
Demonstrated ability to work independently and collaborate well across teams.
Understanding of using social media and online communities as part of business.
Familiarity with marketing automation, Drupal, Salesforce, Adobe Creative Suite, SEO best practices a plus.
Experience in the home energy industry a plus.

Baker Electric Home Energy (formerly Baker Electric Solar) provides integrated solutions to generate, manage and optimize the use of energy through solar + home batteries, smart home solutions and advanced heating and A/C. Built on 80 years of electrical contracting expertise, Baker has designed, engineered and installed over 10,000 solar systems throughout Southern California.

ACKNOWLEDGEMENTS:
Baker Electric Home Energy is an Equal Opportunity Employer. We encourage applications from all individuals regardless of race, religion, color, sex, pregnancy, national origin, sexual orientation, ancestry, age, marital status, physical or mental disability or status as a Special Disabled Veteran, Vietnam Era Veteran or other qualifying veteran, political affiliation or belief. Baker Electric Home Energy is committed to building and maintaining an inclusive environment.