BioPharma Marketing Manager

Viracor-IBT Laboratories, Inc. - Lee's Summit, MO (30+ days ago)3.6


Viracor Eurofins is dedicated to being the leading specialty diagnostics laboratory partner in immunology, infectious disease, and allergy testing. We offer a range of unique clinical laboratory and biopharmaceutical services and provide exceptional test turnaround times. More than 4,000 healthcare providers, commercial laboratories, and biopharmaceutical companies rely on us for our unique and convenient services.

Viracor Eurofins is searching for a BioPharma Marketing Manager in Lee’s Summit, MO.

This is a Full Time position. Schedule is Monday – Friday, 8:00AM – 5:00PM, with overtime as needed. Candidates currently living within a commutable distance of Lee’s Summit, Missouri are encouraged to apply.

Basic Function and Scope of Responsibility:
The BioPharma Marketing Manager reports to the Director of Marketing and works collaboratively with the General Manager of BioPharma and the business development team to drive growth and exceed the commercial goals of Viracor’s BioPharma business unit. The BioPharma Marketing Manager is responsible for understanding the market, helping to define strategy and communicating Viracor’s unique value proposition to increase brand awareness and generate leads through the development and management of effective marketing plans. As a member of the marketing team, the BioPharma Marketing Manager will support Viracor’s vision, brand and key strategies, advancing the Company’s efforts to improve more patient lives. The BioPharma Marketing Manager also collaborates with colleagues from other Eurofins BioPharma laboratories, to position Eurofins BioPharmaceutical Services as the largest, wholly-owned network of BioPharma- dedicated laboratories in the world, delivering compelling value for our clients.

Essential Job Duties:
Develops and executes marketing strategy and communication plans, programs and campaigns, both short and long range, to create client demand and achieve organizational objectives within budget and on time.
Uses data to inform strategy and demonstrate ROI.
Works closely with the General Manager of BioPharma, research & development, sales and other operational groups to drive product (test) and service conceptualization, define market requirements and develop commercialization strategies to meet revenue growth goals and deliver intended value proposition.
Understands the BioPharmaceutical industry and how Viracor’s tests and services help clients advance phase I through IV clinical trials; creates impactful messaging and positioning of Viracor’s BioPharma services.
Monitors, researches and develops written reports on industry trends, client needs, and competitive opportunities; provides insights, recommendations and strategy to support the Company’s distinctive competence and unique advantages.
Partners with sales, scientific and client services teams and leadership to build and improve processes and assess targets for marketing, communication and training to ensure product positioning is effectively delivered and revenue goals are met.
Develops content and/or creative strategy for, and oversees or contributes to production of integrated marketing deliverables including events, web, traditional and social media, print and digital communications.
Informs brand strategy and related execution to ensure we are effectively communicating and delivering our story and value proposition.
Tracks, measures and is accountable for the success of marketing programs and deliverables, with ability to be agile and make adjustments as/if needed to achieve goals.
Establishes a rigorous metrics-based approach for determining impact of marketing activities on increasing Viracor revenue, brand strength, product awareness and expanding our customer base. Uses well-defined goals and metrics to assess success, guide and refine sales and marketing campaigns.
Oversees the successful expansion of lead generation strategies for biopharmaceutical accounts and integration with sales team for conversion of new customers in support of Viracor revenue growth. Implements metrics that allow measurement of impact and define future activity.
Uses marketing automation, our preferred CRM tool and SEO software to accelerate commercial success.
Manages or oversees relationships and contracts with third-parties, vendors and suppliers.
Constructs and manages budget and expenses related to plans, programs and campaigns including analysis and reporting for management.

Essential Knowledge, Skills and Abilities:
Bachelor’s Degree in Marketing, Communications, Journalism, Medical Technology or Microbiology or closely related field
5+ years’ of relevant experience in marketing, communications, sales or related field; preferably with experience in the laboratory/diagnostic or BioPharmaceutical/Clinical Trials industry
Knowledge of the Biopharmaceutical industry and trends within the pharma market
Proficient analytical decision-making, presentation and organizational skills
Demonstrated ability to work effectively with others and lead groups
Proven ability to manage and execute projects and report on ROI
Goal-oriented, with excellent project and time management and organizational skills
Excellent interpersonal skills, with ability to interact effectively and work efficiently with people at all levels in an organization
Superior verbal & written communication skills to include experience with writing and editing complex copy
Superior attention to detail
Ability to negotiate and manage contracts and hold vendors accountable for accuracy and timely work
Ability to keep sensitive information confidential
Ability to thrive in a fast-paced environment
Strategic and tactical
Creative thinker and problem solver
High level of proficiency with PC based software programs; experience with marketing automation and/or design software preferred

Essential Behaviors, Accountabilities and Measures:
Collaborates with and/or leads cross-functional teams or projects while demonstrating agility when changes are necessary to accomplish goals.
Communicates effectively and works cross-functionally across teams to translate highly clinical and technical product information into clear and concise messages.
Identifies insights and opportunities; proposes solutions to challenges proactively and is a critical thinker.
Advocates for the “voice of the customer” to ensure strategies, plans, programs and tactics support the brand’s vision and value proposition.
Represents the department and organization favorably and in accordance with established Company standards.
Travels up to 10% as needed for trade shows and client engagement.
Other duties as assigned by management.

Physical Requirements:
Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate a keyboard and other office equipment, use a telephone, access file cabinets and other items stored at various levels, including overhead
Ability to speak and hear well enough to communicate clearly and understandably with sufficient volume to ensure an accurate exchange of information in normal conversational distance, over the telephone, and in a group setting
Ability to continuously operate a personal computer for extended periods of time (4 or more hours)
Mental acuity sufficient to collect and interpret data, evaluate, reason, define problems, establish facts, draw valid conclusions, make valid judgments and decisions

The essential physical and mental requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work. We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays and vacation, personal days, and dental and vision options.

To learn more about Viracor Eurofins, please visit the following websites http://www.viracor-eurofins.com and www.eurofinsus.com.

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

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