A member of the Peabody Institute’s Marketing and Communications Office, the Digital Marketing Coordinator is responsible for coordinating digital marketing campaigns and creating and producing high-quality visual content for the Institute’s web site, social media, digital promotions, and live-streamed events. This new position is created to meet the growing demand for impactful online tactics and content to support Conservatory student recruitment, Peabody Online marketing, Preparatory enrollment, concert and event promotion, and Institute-wide branding and development, among other marketing and communications campaigns.
Specific duties & responsibilities:
Work collaboratively with colleagues on the staff and faculty and with students to identify and prioritize opportunities to enhance Peabody’s marketing and communications efforts with new digital marketing tactics and assets.
Manage multiple discrete paid social media marketing campaigns, including strategy, content, approval, budget, and analytics. Assist with organic social and ensure integration across platforms and campaigns.
Work independently to schedule, shoot, edit, and produce compelling video stories, including faculty and student profiles, concert and event previews, short features for livestream intermissions, digital add-ons to content published in Peabody Magazine, and special projects. Shoot live events, conduct interviews, and capture b-roll as needed.
Work with communications colleagues to schedule and distribute video content to targeted audiences, creating different versions as needed. Write introductory copy, blog and social media posts, and captions to accompany media/videos.
Support the growth of Peabody Online by helping identify the target audience(s) and, through testing and tracking, developing the appropriate mix of digital promotions.
Create animations and infographics for digital platforms, including livestreams and the campus wide digital information screens.
Support the Dean’s Office and other administrative leaders in the creation of, and regular updates to, executive presentations (PowerPoint).
Manage a content approval workflow incorporating both original content and event recordings requiring approval for broadcast or distribution.
Work with colleagues in marketing and IT to evolve and maintain video storage and digital asset management solutions.
Assist with website content updates, HTML e-mail marketing, and managing the social stream during livestream events.
Occasionally assist with capture and editing of video more archival in nature.
Provide support and other marketing duties as assigned.
Minimum qualifications (mandatory):
Two years of college coursework required.
Some related experience required.
Proficiency in industry-standard Adobe video, audio, and photo editing software, as well as PowerPoint and Microsoft Office applications.
Experience using social media platforms for marketing. Familiarity with Google AdWords and the mechanics of paid social.
Working knowledge of content management systems, WordPress in particular, and of HTML and content publishing tools.
Strong written and verbal communications skills.
Ability to work independently and to interact well with a diverse population of colleagues.
Excellent organizational skills, attention to detail, and ability to manage deadlines and a high volume of projects in a fast-paced environment.
Available to work occasional evenings and weekends as needed.
B.A. in marketing, communications, journalism, film/video production, multimedia content, or other relevant area of formal academic training preferred.
Motivated, creative, and self-directed, with at least 2 years of relevant experience and a proven blend of editorial/storytelling skills and technical know-how preferred.
Interest in/knowledge or appreciation of classical music, jazz, dance and the performing arts.
Experience in arts and/or education setting.
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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