Jack Daniel's Brand Ambassador

SevenStar HR - Houston, TX (30+ days ago)


Jack Daniel's Brand Ambassador – Houston, TX

Company Overview:
Greenhouse Agency is an integrated engagement focused marketing agency committed to thinking boundaryless and innovating to empower others. We are industry experts who curate creative experiences that drive brand adoption, challenge the status quo, and spark movements. We look for passionate and talented people with integrity and an entrepreneurial spirit to join our movement. Apply today to become a part of our fun, challenging, and dynamic Greenhouse family.

About Our Client Brown-Forman:
Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 160 countries. Brown-Forman's culture is a direct reflection of their deeply held core values of integrity, respect, trust, teamwork, and excellence. Their values permeate everything they do and guide their actions with employees, customers, and communities. Partner with this collegial company, building classic brands, where employees are recognized for their unique skills and talents while leaning on diverse teams and perspective to achieve success.

Job Summary:
The Jack Daniel's Brand Ambassador serves as a dedicated brand resource focused on growing the Jack Daniel's portfolio in the assigned territory. Through the direction of the Jack Daniel's Field Marketing Manager and the Greenhouse Brand Champion Manager, the Brand Ambassador's mission is to increase visibility and brand awareness among consumers and trade and to create trial and adoption opportunities.

The Jack Daniel's Brand Ambassador will be looked upon as a trade and industry liaison and a key contact for national organizations such as the United States Bartender's Guild (USBG). This individual will lead the brand's efforts in attracting the interest and adoption of the high-end craft cocktail enthusiast sector.

Major Responsibilities/Activities:
Brand and Category Championship

Serve as brand/category/mixology expert
Work to establish and leverage Jack Daniel's as the expert in the category
Have expert knowledge on competitor brands
Act as spokesperson for public relations and media activity
Support national initiatives in local market; serve as a host on scheduled visits to brand's home place when applicable
Conduct competitive analysis and master class level training
Utilize category knowledge to represent Jack Daniel's in local industry panel discussions
Provide specific brand expertise in retail interactions to leverage a brand opportunity, when requested by distributor
Work with national accounts team on drink strategy/design and event conceptualization and execution
Work to find legal, financially efficient ways to host the trade at our brands' home places
Brand, Cocktail and Category Education and Training

Educate the consumer, trade and agency through direct interaction including:
Provide brand expertise/training at the distributor and key account level
Provide brand education to amplify consumer and trade dinners and other educational opportunities
Sales Integration

Liaise with the local on-premise manager to help build the brand in top mixology accounts

Activities include:
Increase family of brands footprint through obtaining new points of distribution
Strengthen category leadership by obtaining menu placements in influential accounts
Increase communication and sales of the Jack Daniel's Single Barrel Personal Collection
Consumer Marketing and Media Integration

Liaise with the Jack Daniel's Public Relations Manager and Digital Manager to help amplify brands public relations and digital platforms, which includes:
Primary spokesperson for brand in media appearances that include cocktails/mixology
Bartender outreach
Storytelling exercises
Assistance in brand tool box development and ideation exercises
Support national level bartender initiatives
Act as primary host of cocktail demonstrations, across digital platforms
Provide innovative recipe development with key trends and forecasting
Financial Responsibility & Administrative Requirements

Effectively forecast and allocate program resources against brand commitments
Timely submission of required program documents and deliverables

Minimum Requirements:
Four years of high-end mixology experience within the whiskey category
Willingness to travel up to 60%
Entrepreneurial minded
Creative thinker with an ability to innovate around the brand
Excellent public speaking, presentation and communication skills
Familiar with developing PowerPoint presentations
Able to collaborate and develop and maintain effective working relationships with all members of extended sales and brand teams
Has sound financial skills and experience managing a budget
Willingness to work unconventional hours (late nights and weekends)
Shows strong networking skills and ability to build and maintain relationships within accounts, communities and organizations

Essential Physical Functions:
Strong oral and written communication skills
Observes associate, customer/member, or supplier behavior
Enters and locates information on computer
Creates documents, reports, and event recaps
Ability to lift weight in excess of 40 lbs.
Ability to carry weight in excess of 40 lbs.
Ability to sit/stand for prolonged periods of time
Ability to pick up and transport Point of Sale (POS), event equipment, and product

Additional Comments:
This is a full-time position based on an annual contract with the client.

Additional Attributes for Success in the Position:
Develop and Maintain Key Channel/Customer Relationships: Develops and maintains lasting relationships with media, trade and consumer, key influencers
Motivated by Adding Value: Operates with a high level of energy on outcomes. Demonstrated enthusiasm for the organization through commitments and actions
Accountability: Works autonomously and delivers against predetermined brand and program goals
Consumer Orientation: Understands consumer targets of each brand and how brand and channel fit with consumer motivations by occasion
Professional Demeanor: Is timely for all meetings, well dressed, always practices responsible drinking habits, and prepares for meetings in advance
Planning and Implementation: Links brand strategy, brand communication, and brand promise to experiential/episodic consumer events. Additionally, the Brand Ambassador is expected to participate in brand planning meetings from inception and ideation through execution to ensure that the experiential piece will work in the trade