Digital Marketing Specialist

Flexjet - Cleveland, OH (30+ days ago)3.6


Purpose:
Flexjet LLC is looking for a Digital Marketing Specialist to join a fast-paced, leading edge environment that will allow the marketing to expand their skill set and showcase their skills in a variety of disciplines. The Digital Marketing Specialist will be responsible for executing Flexjet’s paid search efforts to drive new customer acquisition. A successful candidate must have at least two years' hands-on experience setting up and running SEM campaigns for an organization. This position will be part of the marketing department.

Responsibilities

Coordinate the creation of digital content (e.g. landing pages, press releases, and company news)
Daily support and reporting for paid search, remarketing, display media and marketing automation programs ensuring campaign accuracy, consistency and optimization
Liaise with Marketing and Sales teams to ensure brand consistency
Suggest and implement digital marketing strategies to increase profitability
Maintain a thorough understanding of current and emerging trends in SEM
Monitor ROI and KPIs

Requirements

Proven work experience in digital media or digital marketing
Minimum of two years' experience running SEM campaigns
Hands-on experience building SEM campaigns from the ground up
Direct experience with Google AdWords, Google Analytics and CRO tools
Web savvy with knowledge of search engines and the digital marketing landscape
Knowledge of HTML and CSS
Data-driven, and able to translate data into successful marketing strategies
Proven track record of successful performance-based marketing
Experience with visual communication principles
Familiarity with web design and content management systems
Excellent analytical and project management skills
An ability to multi-task and perform under tight deadlines
Strong verbal and written communication skills
Bachelor’s degree in marketing, communications, or digital media preferred
Additional qualification in web design is a plus