Responsible for identifying market trends, issues and competitive environment and form strategic plans for product brand
Principal Duties and Responsibilities
Lead the effort to initiate new product strategies in the form of supporting existing brands and creating new products. Evaluate the needs of product marketing and sales personnel on a global basis and initiate strategies that meet regional and worldwide requirements.
Lead the marketing development effort to bring new products from concept through commercialization including market exit.
Actively participate in assigned project teams.
Acquire product information through market research and regional input to assure projects meet the needs of the intended markets.
Work across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, sales force education, etc.
Maintain high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings.
Must possess a Bachelor’s degree and MBA plus 5 years of professional experience.
Must possess two years of cross-functional project leadership experience; and orthopedic or dental experience.
Must possess six months of experience in the following: working in a supply chain capacity within orthopedics or dental; in a quality assurance or regulatory role within orthopedics or dental; and marketing experience within orthopedics or dental.
Domestic and international travel required up to 40% of the time.