Head of Creative, Waze Marketing

Google - New York, NY4.3

30+ days ago
Note: By applying to this position your application is automatically submitted to the following locations: New York, NY, USA; Mountain View, CA, USA
As a Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Waze. You take part in the complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of Waze, while helping it grow and engage its loyal user base. This means you work with a cross-functional team across sales, corporate communications, legal, web, product development, engineering and more. The role will enable you to shape Waze's development process, organize product launches from beginning to end and form future marketing strategy.

At Waze, we leave all egos at the door and concentrate on the job at hand. We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for the type of person who feels uncomfortable when a day goes by without achieving something impactful. Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people drive worldwide.

We are looking for a passionate and tech savvy creative director to steward and extend the Waze brand. In this role, you will be charged with bringing the Waze brand to life across all marketing and communication channels in ways that are surprising, fun and relevant. Working in close partnerships with Product, you'll guide the visual expression and personality of the Waze brand and ensure consistency across every customer touch point. As part of the Global Marketing team, you’ll help us to show people how Waze can add a little magic to their lives, while also being responsible for bringing our products to life in ways that are meaningful and inspiring.

You are an innovative, progressive thinker who can conceive and execute breakthrough ideas that drive real business results, and you have the ability to communicate technology in a way everyone can understand, and that's genuine, playful and charming.

Waze Marketing is a creative, fast moving, highly collaborative, results-oriented team responsible for accelerating growth and building relationships with our community of users around the world. Our mission is to remind audiences around the globe what it is they love about Waze while showing them the roles Waze can play in their lives. We strive to communicate Waze innovations, intentions and ideals in ways that win hearts and minds and make us all immensely proud.

Responsibilities
Lead the creative vision and execution for the voice and visual expression of the Waze brand.
Conceive and create moving and disruptive communications across all mediums.
Work closely with Designers, Writers, Marketing Managers, Product Leads and third-party agencies to deliver great work in a fast-paced and dynamic environment.
Build a team of diverse, creative thinkers who are passionate about Waze and can contribute to building a world-class global brand.
Qualifications

Minimum qualifications:
10 years of experience as an Art Director, Creative Director or Design Director.
A portfolio of conceptual and campaign work which demonstrates the ability to make complex ideas accessible and understandable, and flexibility of voice and style.

Preferred qualifications:
Experience working across consumer, business, global and internal audiences.
Understanding and knowledge of technology trends and innovative ways to engage with and move consumers.
Self-motivated individual, with the ability to lead and rally creative teams (and external collaborators) to create interesting and impactful work.
Ability to lead non-hierarchical, multi-country, cross-functional working teams who don’t report into this role.
Curiosity regarding invention coupled with a healthy disregard for the impossible.
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