At ASICS, we empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.
ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. All of that comfort, fit, and functionality starts within the minds of the passionate people that work within our walls.
Based upon our core values, everyone's input and contributions are respected at ASICS America. We nurture a collaborative environment and hire team members that are never content, always pushing through their own limitations, continually in the pursuit of improving performance, are innovative and creative, reach for new challenges, and always aim to surpass the next goal.
Our Mission: We pledge to bring harmony to the body and soul
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear.
POSITION PURPOSE / SUMMARY STATEMENT (defines the major functions/purpose of the position):
This specialist position is fully dedicated to management of all ASICS AAC social channels. This role is critical in being the voice of the brand to ensure a proper 1:1 communication with consumers, via ASICS social channels, across Performance and Sportstyle. Reporting into a Senior Manager, this person must have the ability to streamline communication flow with consumers and our internal customer service team. In this role, you will support the Sr. Manager on outlining how , when and why we engage with consumers across our social platforms for both paid and organic. This includes leveraging culture moments, sporting events, and brand programs, while also working cross functionally to both build the ASICS brand and drive conversion. The ideal candidate is solution oriented, collaborative, and spirited. Experience in social tools such as Sprinklr are ideal.
DUTIES AND RESPONSIBILITIES
Is the voice of the brand when responding to consumers via ASICS social platforms
~ 30% includes all posting and community engagement of the Performance and Sportstyle accounts, across all ASICS channels
This largely includes answering consumer questions and engaging and driving meaningful ‘brand-right’ conversations; requiring tight alignment with customer service.
About 15% of time will be focused on nuancing the how, when and why we engage with consumers
The final 20% will be focused on partnering with the larger digital team on social posting and scheduling strategy, including ‘live’ posting
Attention to detail, and aligned process and clear communication is a must
Partner with ASICS DIGITAL on social listening – glean strategic insights from community management for monthly reporting. Consider marketplace approaches, as well as WHSL account approach to ensure ‘best in class’ insights and optimizations for cross-functional partners
Is the regional marketing ‘go-to’ on social management tools like Sprinklr, through tight alignment with the ASICS DIGITAL media team and Senior Manager
Directly reports into the Senior Manager, Digital + Social. Will also work cross-functionally within the marketing organization
Interacts with all levels throughout organization including employees and outside vendors
ASICS AMERICA SOCIAL PLATFORMS:
ASICS Facebook: ASICSamerica
ASICS Instagram: @asics
ASICS Twitter: @ASICSamerica
ASICS TIGER Instagram: @asicstigerusa
ASICS TIGER Twitter: @asicstigerusa
ASICS TIGER Facebook: ASICSTIGER (US)
KNOWLEDGE, SKILLS & ABILITIES:
Strong verbal and written communication and interpersonal skills that span cultural differences.
Strong problem-solving capabilities. Being solution oriented is a must.
Analytical capabilities including the ability to understand both marketing and financial metrics
Foundational understanding of—and passion for—social community engagement, best practices and emerging trends
Detail-oriented and results-driven
Ability to manage multiple projects simultaneously, to prioritize workload, and to work effectively in a fast-paced environment with demanding deadlines
Ability to work collaboratively in a team environment
Perseverance and persistence in dealing with challenges, and the ability to find creative, innovative solutions
Communicates Effectively – Non Leadership
Connects with the Customer – Non Leadership
Cultivates Collaboration – Non Leadership
Delivers Results Effectively – Non Leadership
Initiative – Non Leadership
Innovative – Non Leadership
Job Expertise – Non Leadership
Shows Great Judgment – Non Leadership
4+ years in social digital marketing
Bachelor's degree – Marketing, Digital/social and/or Business
Computer skills: Microsoft Suite (Word, Excel, PowerPoint), Adobe Photoshop and Illustrator, etc. Social metrics platforms like Sprinklr.
Google Applications such as Gmail, Google Hangouts, etc. a plus.
CERTIFICATES, LICENSES, REGISTRATIONS:
Not applicable for this role
PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.
Must be able to see, hear, speak and write clearly in order to communicate with employees and/or other customers.
Manual dexterity required.
Office work, some lifting, considerable walking
WORK ENVIRONMENT: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job within the environment. The office is clean, orderly, properly lighted and ventilated. Noise levels are considered low to moderate.
The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.