Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.
Integra's orthopedic products include devices and implants for foot and ankle, hand and wrist, shoulder and elbow, tendon and peripheral nerve protection and repair. Integra is a leader in neurosurgery, offering a broad portfolio of implants, devices, instruments and systems used in neurosurgery, neuromonitoring, neurotrauma, and related critical care. Integra’s Tissue Technologies is an in-patient and outpatient Regenerative product portfolio, which includes products for wound care, burns, abdominal reconstruction, and plastic & reconstructive surgery. In the United States, Integra is a leading provider of surgical instruments to hospitals, surgery centers and alternate care sites, including physician and dental offices.
Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has over 4,500 employees worldwide. Integra's common stock is listed on The NASDAQ Stock Market under the symbol "IART." Responsibilities
The Regional Product Manager is responsible for marketing related to Orthopedics and Tissue Technologies, Wound Reconstruction products. This position will report into the Director of Marketing for Wound Reconstruction. This position performs activities such as market analysis, product launches and surveillance, product promotion, trade shows management, sales training content development, KOL communication and customer education that result in achieving revenue targets within the region.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Perform upstream marketing activities such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and global financial valuations Develop sales collateral, demo tools and selling framework required for market release and product training and education Develop product content for sales training and customer education Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, tradeshows, etc. Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs Perform analysis and create materials for monthly business reviews Help determine budgets and manage expenses Support the franchise KOL strategy, manage communication / utilization plans and needs assessment Build strong matrix partnerships with regional marketing teams, sales management, field sales, supply chain, operations, product development, quality, regulatory, etc. Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product Continuously monitors competitive activity, performs competitive analysis (establish why competitors win or lose) and develops and executes appropriate strategies and tactics to protect market share Performs other duties as required Qualifications
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Bachelor’s degree required, MBA preferred 3-5 years of direct marketing experience within the medical device, pharmaceutical, biological industry, or closely related Performed quantitative analysis to guide global/regional performance and decision making Created components of comprehensive global marketing plans Managed elements of new product commercialization launch Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC) Effectively worked with both direct and indirect sales force to achieve results Implemented elements of brand positioning strategies that resulted in incremental demand for product Experience working with a best in class repeatable marketing methodology is a plus Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education) Strong analytic, technical and conceptual aptitude Excellent oral and written communication and presentation skills Strong interpersonal skills and coaching skills at the employee and management levels Average travel requirement is approximately 45%