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Washington Athletics aims to inspire champions on the field and in the classroom. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. With over 650 student-athletes competing throughout UW's 22 sports programs, the department of Intercollegiate Athletics is committed to a leading-edge student-athlete experience, and offering student-athletes the ability to compete for NCAA and Pac-12 championships while working toward a degree from one of the world's leading public research universities.
Our department of Intercollegiate Athletics has an outstanding opportunity for a Coordinator of Football Marketing.
This position will help determine the collective marketing strategy of the football program. The major focus of the position will be the overall branding and positioning of the team. Additionally, it will have a specific emphasis on the recruitment of potential student-athletes.
Create a comprehensive content calendar for all marketing efforts and recruiting-related materials. Manage and oversee the execution and distribution plan across various platforms, mediums, and audiences. Work closely with coaches and staff to create and facilitate a strategy to enhance the recruiting and branding efforts of the football program through social media, mailings, and other correspondence. This includes aiding in the advertisement of camps, clinics, and other special events. Run regular brainstorm sessions to help determine the direction, ideas, and schedule of upcoming materials and events. Develop a process to maintain and display historical records, statistics, news, video and graphic archives for the team’s records. Monitor inventory levels and order correspondence/stationery materials.
This position requires someone with great communication and collaboration skills as they will be working closely with various groups of people, both internally in the football program as well as externally in the athletic department. Work primarily with the Director of Football Video Production and the Creative Director of Football to maintain a cohesive look and feel among all assets. Help build and manage a team of part-time videographers and graphic designers. Strategize with the recruiting staff on the best ways to target and appeal to potential student-athletes. Educate coaches on incorporating relevant social media techniques into the culture and their own marketing, promotional, and recruiting efforts. Serve as the marketing point-of-contact between the football program and the athletic department. Work with athletics to launch seasonal marketing campaigns. Provide assistance on unofficial and official visits with prospect photoshoots, credentials, and graphics.
Create and implement a social and emerging media strategy for the football program that increases general visibility, student-athlete recruitment, and fan affinity. Provide expertise and creative insight on the most effective social media marketing ideas and program concepts. Develop strategies for social media as it relates specifically to recruiting, brand awareness, fans, and the general public. Serve as the team’s primary contact for all social media channels and help operate those accounts. Capture organic photography and video opportunities in real-time as appropriate situations arise. Monitor trends in emerging media and appropriately apply that knowledge. Measure the impact of social media on the overall marketing efforts. Maintain a high level of professionalism and composure in creating/managing social media content and interacting with followers of the team’s social media properties.
Other duties as assigned.
Compliance with the rules and regulations of the University, the NCAA, the Pac-12 Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics.
Bachelor’s degree in communications, marketing, or a related field. A minimum of two years of experience in sports marketing, promotions, web development, video/graphic design, social media tools and techniques, or related education/experience. Computer experience with database and basic Microsoft Office programs.
Knowledge of NCAA rules and/or work in a Division I-A athletic department. Must be organized, team-oriented, self-motivated, a hard worker with excellent communication skills and have a positive attitude. Must have experience in dealing with confidential and sensitive information. Candidate must be self-sufficient and a problem solver.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Must be willing and able to work some evenings and weekends, especially from August through January. Flexibility in scheduling vacation and other time off is a necessity as there are certain times of the year (August through January and April) that are labor-intensive.
Experience in football operations/recruiting and an understanding of the student-athlete recruiting process highly desirable. Broad experience in marketing platforms including traditional, social and emerging media, guerilla and ‘word of mouth’.