Full Job Description
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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We are searching for an Associate Marketing manager with experience in digital marketing to help support marketing planning for the CBS All Access Retention team . We’re looking for someone who is passionate about media, has strong analytical skills and is interested in working in a dynamic, fast paced environment. This position is charged with executing new strategies to drive engagement with our current subscriber base and lower churn.
The role will support planning and execution of retention campaigns across all online marketing channels. To achieve the above goals, this position will work closely with cross-functional teams within CBSi.
Segmentation, Engagement, and Loyalty
Execute retention and winback campaigns to drive subscriber growth across onsite and mobile channels.
Assist with the development of campaign planning, including creative briefs, calendar management, working with the creative team to develop assets and partners with marketing operations for campaign execution.
Manage the workflow closely with project managers to assure deliverables will be ready in time for campaign launches.
Support ongoing testing and segmentation tactics for mobile and onsite channels to ensure continued innovation and optimization for engagement and retention.
Partner with other marketing channel owners to execute marketing programs for customer retention and winback marketing over onsite and mobile channels.
Support ongoing winback campaigns to expired subscribers across mobile and onsite marketing channels, including segmentation and testing to optimize response and conversion metrics.
Support cross-channel expired subscriber communications via on-site placements, banners and external retargeting in paid channels.
Analyze marketing campaign performance and trends. Produce and present reports to understand effectiveness and ROI.
What you bring to the team:
You have -
2+ years direct marketing experience required, minimum of 1 year digital marketing experience
Experience driving paid revenue from a subscription product preferred, specifically online subscription experience is a plus
Understanding of e-commerce marketing for a B2C product
Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities.
Strong critical thinking and analytical capabilities, particularly in customer segmentation
Understanding of AB/MVT testing
Self-motivated and results oriented with a high regard for attention to detail
Excellent oral and written communications skills
Passion for entertainment and television
Experience working in the entertainment industry a plus
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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