Digital Marketing Specialist

Live Nation - New York, NY (30+ days ago)4.1

Job Summary:
Title: Digital Marketing Specialist

Location: New York, NY

Who are we?

Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: from Rihanna, Shakira, J. Cole, and Big Sean to Yoenis Cespedes, Kevin Durant, Dez Bryant, and Robinson Cano. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Role:
Roc Nation, One of Live Nation’s joint ventures, is seeking a Digital Marketing Specialist who will be responsible for supporting all brand digital channels. This position will report directly to the Director of Digital Marketing. The ideal candidate should be proficient in using digital publishing and analysis software, and have a strong/creative eye for copy, design, email and webpage layouts. In addition, social media/advertising copywriting skills are a must. Also, experience using digital marketing programs such as social community management software, campaign management tools (Facebook Ads, SnapAds, Snapchat Geofilters, Doubleclick, etc.), and web content management systems like WordPress (CMS) are also a plus.

Preference will be given to candidates with experience working with lifestyle, nightlife, apparel and/or spirits brands in the digital space.

Serve as a content producer (curator, writer, editor) to create editorial stories and opportunities to inform, engage and inspire our followers
Communicate and coordinate with potential partners to help develop strategy, collect digital assets and manage a social media calendar
Develop relationships with press and writers in the digital, tech, lifestyle, and spirits arena
Assist in social media performance analysis & reporting of social media campaigns
Schedule social media content using Spredfast Publishing suite
Proactively map seasonal communications, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging)
Provide day-to-day community management, maintenance and content management of all web & social properties
Assist in coordination & creation of media assets and their transfer to appropriate team(s)
Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels are aligned with brand guidelines and goals
Suggest new ways to attract prospective fans/ customers via digital channels
Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers
Conduct quality assurance reviews and testing of all digital channels including social media, email, and web
Build and deploy email & ad campaigns using standard campaign management tools and manage entire process including campaign set-up, audience selection, proofing, QA, and scheduling

BA/BS degree in Business, Communications, Marketing or equivalent practical experience
2-3+ years related full-time experience
Strong knowledge of Microsoft Office/ Google documents and presentation software
Intermediate - Advanced knowledge of Excel/ Google Sheets (Pivot Tables, Formulas)
Organized, self-motivated, resourceful individual with a can-do attitude and ability to think creatively and holistically
Strong communication skills (verbal & written).
Experience as a content producer with the ability to organize, apply hierarchy, and simplify content for various audiences & mediums
Experience building and deploying e-mail campaigns using marketing automation tools (e.g.Mailchimp, Constant Contact, Exact Target/SalesForce Marketing Cloud, etc.)
Experience building, posting and analyzing social media campaign performance
Experience with community management tools (e.g. Simply Measured, Spredfast, Hootsuite)
Experience with Adobe Illustrator and Photoshop
Knowledge of best practices for email & social media creative/ posts
Ability to analyze and report on technical issues
Some travel required (up to 10%)
Availability to work remotely on weekends and holidays as required
If the above description sounds like you and fits your background, apply online at to join the Live Nation Entertainment team today!

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits differ from Live Nation.