This position is responsible for supporting the Director of Sales Strategy & Planning in the definition and execution of category (Snacking or Entertaining) commercial strategy and guidelines through category management and sales planning activities, as well as serving as the primary sales liaison between category marketing, finance, supply chain and field sales. Position requires up to 10% business travel.
Essential Duties and Responsibilities
Translates category marketing and business plans into clear commercial objectives, guidelines, and strategy to support development of commercial plan
Leads the development, implementation, and tracking of assortment, merchandising/shelving, pricing, and promotion strategy for each category brand
Provides customer/field sales perspective to the marketing and brand teams to support development and implementation of marketing plans
Works collaboratively with trade finance, sales leadership and marketing to establish commercial processes and guidelines for category trade spending
Tracks net sales/pound and develops strategies to improve promotion efficiency
Partners with Trade Analytics Managers to optimize brand promo activity and trade spend at the channel and customer-level
Supports development and communication of reports and tracking of key category sales KPIs for total US and top customers
Supports development and implementation of strategic projects to support category objectives for retail visibility, channel development, assortment/sizing, merchandising, customer marketing, pricing, and promotion
Leads the development of national, customer-facing selling materials in support of marketing, commercial and category objectives
In conjunction with the Category Sales Planning Analyst (CSPA), provides a sales perspective on category volume pacing and forecasts to support the S&OP process
Responsible for delivery of sales volume for non-branded and co-manufacturer business
Manages one direct report
Qualifications and Competencies
Minimum degree and experience required:
Bachelor’s degree and/or equivalent experience; MBA preferred
Minimum 5 years of experience in food or CPG industry in a category sales planning, field sales or marketing role
Specific competencies required:
Strong management skills with the ability to clearly communicate expectations and motivate peers and subordinates to action
Excellent communication skills; understands audience and adjusts communication to drive desired results
Advanced computer skills; knowledge of Microsoft Office
Experience with syndicated data is preffered (Nielsen, IRI, etc.)
Language skills: proficient in written and spoken English required; Spanish and French are helpful
Performance Expectations: Quality, accuracy, timeliness, reliability, and thoroughness of work performed; ability to gain the trust and respect of management, coworkers and brokers; maintain the integrity of confidential business and product information; ability to communicate effectively and develop good working relationships with other employees is essential to accomplish goals and objectives of the department.
Working Conditions: Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Position requires up to 10% business travel.
Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
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