Accurex specializes in enery-efficient ventilation systems – for restaurants and other food service establishments. Our kitchen ventilation products provide a fully integrated ventilation system that results in an efficient, balanced building where customers and employees prefer to dine and work. At Accurex we are committed to drivinig innovation throughout the industry and providing the best value for our customers with supoerior product quality and customer service.
We are loooking for a Marketing Specialist who will be responsible for designing, creating, and delivering marketing programs to support the growth and expansion of Accurex products and services. Create and convey brand messages with the goal of improving brand awareness. Develop sales presentations and provide reports based on information collected such as marketing trends, competitive insights, new products, and pricing. Will also coordinate involvement in conferences and tradeshows.
Principal Duties & Responsibilities:
Collaborate with the Marketing Manager in development of long-term brand and market planning initiatives.
Manage the tactical execution of the marketing plan, including the development of project timelines and budget tracking.
Responsible for project coordination including literature, selling tools, digital, video, social and tradeshow initiatives.
Meet established deadlines for assigned projects and proactively inform stakeholders of project status and updates.
Proofread and manage revisions to marketing materials ensuring consistency across tactics and uphold brand standards. Some copywriting may be required.
Collaborate with Sales, Product and Engineering teams to produce best-in-class marketing assets.
Manage communication with Sales team on available assets and needs.
Manage and maintain sales team assets and tools to ensure up to date information is readily available.
Develop reports evaluating marketing communications programs with solid metrics and coordinate market research.
Oversee preparations for the Accurex tradeshows and national sales meetings.
Maintain current familiarity with both Accurex and the competitor’s products and marketing strategies.
Work requires a professional level of knowledge in a specialized field, which is equivalent to that which would be acquired by completing a regular four-year college program.
Minimum 5 -10 years of progressively more responsible work experience required.
Bachelor’s Degree required
5+ years’ experience in marketing including social, digital and tradeshows
Ability to gather product information and drive projects forward.
Ability to respond quickly, thoroughly and accurately to internal and external customer requests.
Familiarization with digital platforms, Google analytics, SEO and best practices for content, email and social.
Ability to communicate clearly and effectively, verbally and in written format.
Demonstrates resourcefulness as well as team and interpersonal skills.
Able to collaborate and work with multiple departments and levels within the organization, including engineering, product, corporate marketing, manufacturing, etc.
Dependable, delivers projects on deadlines, and within budget, leading to business results.
Project coordination skills and strategic thinker.
Detail oriented and highly organized.
Ability to manage multiple projects, tasks and deadlines simultaneously.
Ability to work independently as well as within teams.
Capability in desktop publishing and graphics; in addition to basic personal computer skills.
Some travel required (up to 5%)
The proceeding statements are intended to describe the general nature and level of work being performed by people in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills.