Awesome Job: Marketing Automation Manager
Great Location: Hollywood, CA
Who we are.
We’re fans who help fans everywhere get in to the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time. And we think that’s pretty amazing. If you’re passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Why you should work with us.
Our biggest investment is in our people. We offer comprehensive health benefits and 401k matching, student loan assistance, plus career-boosting opportunities like tuition reimbursement and targeted development sessions to help all eligible employees thrive. At Ticketmaster, expect the fast-paced excitement of a startup with the rock-solid support from an industry leader – with plenty of ticket perks on the side.
See what it’s like working at Ticketmaster.
We’re looking for a Marketing Automation Manager to assist in the execution of multi-channel campaigns at Ticketmaster! This is a “get in the weeds” kind of role, where you’ll wear many hats to make campaigns happen. This role will own campaign production and is a great opportunity for an early-career marketer who is eager to learn and grow various marketing platforms. You will spend significant time in the backend of Pardot, Adobe CQ5, Salesforce and Google Analytics and you’ll help to evolve our instances of Google AdWords, Facebook Ads Manager, and LinkedIn Campaign Manager.
You’ll mainly work with our Director of Demand Generation and other B2B marketing team members to improve the marketing and sales activities at all stages of the funnel. Success in this role will be measured in website traffic, landing page performance, acquisition of qualified leads, and overall impact on product adoption and sales.
What the job is:
Day-to-day management of campaigns including but not limited to building, deploying and measuring emails, blog posts, social media posts, and ad campaigns
Continually evaluate and improve the effectiveness of online campaigns
Ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
Educate internal stakeholders on marketing automation capabilities in support of business goals
Identify, gather and document customer and campaign requirements, ie. copy, images, videos, gifs, links, etc
Work with the internal teams and/or third-party resource to develop appropriate digital collateral (email templates, landing pages, etc.)
Project manage creative asset development for campaigns to ensure on-time receipt of all deliverables
Troubleshoot and test campaigns, workflows, data issues and other key B2B marketing ops functions
Recommend and implement campaign testing approaches to determine best plan of action including A/B testing and multivariate testing
Stay informed of industry changes and apply them into actionable recommendations
What a qualified candidate should possess:
Bachelor's degree in Marketing, Marketing Communications, or equivalent work experience
1+ years of experience in a cross-functional digital marketing environment, B2B digital marketing experience preferred
Working knowledge of HTML / CSS
Working knowledge of Adobe Creative Suite
Experience with inbound marketing software (i.e. Pardot) and customer relationship management systems (i.e. Salesforce)
Advanced Microsoft Excel and reporting skills (VBA Experience a bonus)
Experience with website retargeting, pay per click search and display advertising, and social media advertising (FB, Instagram, LinkedIn) a bonus
Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, viewability tracking) a bonus
Strong project management and organizational skills to manage editorial schedules and deadlines within ongoing and new campaigns
Equal Employment Opportunity
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.