Full Job Description
The Manager, Web Analytics will lead the team responsible for digital insight generation and analysis in support of
HomeDepot.com marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a
team working to leverage a combination of Adobe SiteCatalyst, Discover, Foresee Results, and SQL-based data to
generate insights and recommendations designed to spur the business forward. The Manager, Web Analytics will work
with business partners to prioritize and execute against reporting enhancements and analytical projects required to
deliver business results. In addition, this role will work extensively in partnership with the product management team,
engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics and
Major Tasks, Responsibilities & Key Accountabilities:
20% - Responsible for presenting analysis and test results and resulting recommendations to peers and senior
management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling
business case for securing those investments
20% - Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad
hoc analysis of critical business issues that impact site performance; translate analysis into executable
10% - Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing
policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support
recommendations with clear business case that demonstrates bottom-line value.
10% - Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices
and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
10% - Prioritize and manage execution of requests for report enhancements and analysis from business partners.
Establish and evangelize improved data-driven views of site performance.
10% - Share leadership for the teams responsible for web analytics (reporting and analysis) and, over-time, structured
site (A/B, MVT) testing
10% - Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of
enhancements requested for all measurement technology in place at Home Depot online
10% - Communicate opportunities to drive financial goals cross-functionally by making suggestions that support sitewide
Nature and Scope:
This position reports to the Director. Merchandising
This position has 1 direct report.
Environmental Job Requirements:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Standard Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or
equivalent degree in a field of study related to the job.
Work Experience Required: 5
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare
occasions there may be a need to move or lift light articles.
Master's degree preferred
Working knowledge of Microsoft Office Suite
Working knowledge of presentation software (e.g., Microsoft PowerPoint)
Working knowledge of analytical/statistics software (e.g., SPSS, SAS, R, Stata)
Demonstrated ability to collaborate and work effectively with cross-functional teams
Excellent written and verbal communication skills
Knowledge, Skills, Abilities and Competencies:
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and
Business Insights - Applying knowledge of business and the marketplace to advance the organization’s goals
Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of
the unique needs of different audiences
Decision Quality - Making good and timely decisions that keep the organization moving forward
Resourcefulness - Securing and deploying resources effectively and efficiently
Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.